What Is The Price Of Fast Fashion Brand ZARA?

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Active price reduction is related to exchange rate factors. At the same time, weak consumption and high storage pressure of some products are also the main reasons for brands to "reduce their social status".

Recently, consumers found that fast fashion brand ZARA this year, a number of new autumn products prices have been significantly reduced, the largest decline of 34%.

In order to further understand the situation, the reporter visited several ZARA stores in Hangzhou.

Reporters found that the new season ZARA women's tops cost more than 199 yuan, 299 yuan.

The price tag is only 399 yuan, while the clothing for women's clothing is about 499 yuan, and the price of some down garments is about 999 yuan.

Miss Zhang, who is shopping at ZARA, told reporters that the price of similar clothes was quite different from that of last year and this year. The price of 499 yuan last year's women's coat was 699 yuan last year, while the men's suit coat marked 699 yuan needed 899 yuan in previous years.

It is reported that this is the first decline in the ZARA brand since its entry into the mainland market six years ago, with the largest decrease of around 40%.

Fast fashion brands are lowering prices.

September, the fast fashion

The new season autumn clothes are on the shelves.

ZARA's loyal fans found that the new season began to quietly reduce prices, and many new products were about 100 yuan less than the old ones in previous years.

In October 4th, netizens "Zhang Xiao Di 616" updated micro-blog and said, "do you think ZARA has cut prices this year?"

In view of the price reduction, consumers are more welcoming, and the term "ZARA price reduction" has become a hot word in the Internet. Netizens "change your name to allow you to not recognize the Xuan adults". After they heard that, they updated micro-blog, saying they wanted to organize a group to rush to buy.

Coincidentally, fashion brand UNIQLO also entered the road of reducing prices to protect the market. In September 20th, consumers saw that UNIQLO hundred flannelette shirt shirts were launched with a special price of 99 yuan for sale, and the original price of 499 yuan down season clothing was limited to 399 yuan.

It is rare for UNIQLO to adopt a low price promotion method for seasonal hot products.

Clothing brand Vic has recently reduced the price of some flannel shirts from 129 yuan to 99 yuan to 68 yuan, the price range is close to 50%, covering more than half of the 200 flower series new products. Similarly, another fast fashion brand of flannel shirts has also been reduced to 99 yuan in the latest round of promotional sales, with the original price of flannel shirts reduced to 99 yuan, and the autumn "rejection" is advanced to the middle of the season.

H&M response: no price adjustment received

Talia usually likes to visit H&M and ZARA. After a recent visit, she said on micro-blog: "there seems to be a downward trend in prices.

Let's take a look at the discount of the summer wear. It's almost at the level of the opening sale. 10 yuan and one piece are all exaggerated.

In addition, many netizens said that H&M, ZARA and other brands had a price reduction phenomenon. When visiting the ZARA store in Hangzhou, reporters asked the waiter why some of the classic prices this year were lower than that of last year, and the waiter said, "this is priced by the company. We are not particularly clear about that."

The reporter contacted Amy, head of H&M's public relations department.

She told reporters: "we have not received any instructions from the company (H&M) in response to recent claims that the price of commodities such as the media has been reduced by a large number of commodities."

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The price of self reduction is forced by the great environment

For these phenomena, the industry analysis, fast fashion brand active price reduction or related to exchange rate factors, at the same time, consumption is weak, part of the high storage pressure is also the brand "reduce the price" the main reason.

According to media reports, ZARA parent company Inditex achieved a net profit of 432 million euros in the first quarter of this year, an increase of 30% over the same period last year.

Its sales increased by 15% compared with the same period last year, reaching 3 billion 420 million euros.

However, this beautiful figure has benefited from ZARA's expansion in emerging markets and expansion of its stores.

In the home of ZARA, the impact of the European debt crisis is still undiminished, especially the decline of Spain's domestic economy, which is more obvious for ZARA.

In July, the Spanish government increased the value added tax point of Inditex group by 3%.

Faced with cost pressures arising from the rise in value added tax, Inditex said it would not raise its prices.

In addition, the frequent expansion of competitors in the mainland market may also be the reason why ZARA and other brands reduce their prices.

For example, Forever21 has entered the mainland market in a high-profile manner. The H&M sub brand Monki and COS have decided to open stores in the mainland of China. Topshop is also exploring the mainland market in cooperation with boutique boutiques.

Industry analysts said that the price of foreign clothing brands such as ZARA and UNIQLO in the Chinese mainland market, of course, also has the impact of the economic environment, but the habit of consumers is also a reason for not to be overlooked.

Daniel, general manager and senior management consultant of Italian Management Consultants Limited, said in micro-blog: "price reduction and sales promotion are the norm of China's (mainland) clothing market, and the reality that any brand must face. ZARA and H&M can not evade it."

Mao Lijun, assistant director and marketing director of LKK Rococo design group, said on his micro-blog: "fast fashion brands always use promotional tools, not because of other consumer habits."