Domestic Shoe Sports Marketing Strides

The latest information delivered by the Tenth China (Jinjiang) international footwear industry fair and the 103rd China Export Commodities Fair, which ended last month, showed that with the approaching of Beijing Olympic Games, the domestic well-known shoemaking industrial bases and production enterprises have stepped up the pace of sports marketing, in order to change the current situation of low grade, technological development and marketing ability of domestic footwear industry, and enhance brand influence and popularity, and enhance international competitiveness.

At this shoe fair, Jinjiang, Fujian, the four largest shoemaking industry in China, put forward the development strategy to build Jinjiang's national sports industry base and let Jinjiang develop from China's brand capital to China's sports city. With the theme of "brand Jinjiang, run-up to the Olympics", for the first time, the small and medium enterprises hardcover area and the Chinese Sports City Jinjiang comprehensive exhibition hall were planned and established.

Jinjiang is the shoe capital of China. It has famous brands such as Anta, XTEP and 361 degrees.

In 2007, the State General Administration of sport named Jinjiang as the national sports industry base. So the city became the third national sports industry base after Shenzhen and Chengdu, and was the only county-level city approved to build a base.

According to the insiders, the hosting of the Beijing Olympic Games is a great opportunity for China's sporting goods industry.

Jinjiang's use of its own advantages and sports "marriage" undoubtedly provide a good stage for the development of local footwear industry.

Not only that, but at this shoe fair and Canton Fair, many shoemaking enterprises also focus their attention on their relationship with sports.

At present, many domestic shoe enterprises have taken actions in combination with sports.

As early as 2006, Hongxing Erke signed a cooperation agreement with the North Korean Olympic Committee.

In 2007, with the approval of the Beijing Olympic Organizing Committee, AOKANG, a well-known domestic shoe maker, became the 2008 leather supplier of the Beijing Olympic Games. Liu Xiang was invited to represent AOKANG's leather shoes as a special ambassador for AOKANG's Olympic Games.

PEAK first signed the sponsorship of the Iraqi national team to the 2008 Olympic Games in Beijing, and formally signed an agreement with the NBA bucks to form a strategic partnership for many years.

The Lining group cooperated with CCTV Olympic Channel to sponsor the foreign Olympic team, becoming the official partner of the Spanish Olympic Committee and the Spanish delegation to participate in the 2008 Beijing Olympic Games.

At the same time, Lining group also acquired a total of 57.5% of the famous table tennis brand red double happiness, making it an indirect indirect Affiliated Companies.

Anta officially officially named and monopolized all the domestic volleyball competitions in the 2007 ~2010 season, including the National Volleyball League, Volleyball Grand Prix and volleyball tournament, and successfully signed NBA stars Steve Francis and Luis Scola, so that Anta products successfully entered the NBA arena.

Combined with sports, on the one hand, it will help improve the international popularity of China's footwear industry, increase the added value of products, and at the same time promote the development of new products, help enterprises grow bigger and stronger and achieve a new leap in the industry.