Lining One Hundred Million Dollars To Smash Wade'S "Good Medicine" Or "Poison"?

In October 15th,

The company suspended the day, saying it would issue sensitive information about stock prices, but as of press release, Lining official did not give specific information.

Signing Wade

However, what is striking is that there is news that Li Ning Co has officially played with NBA heat star Dewayne.

Sign the contract.

The contract price between Li Ning Co and Wade has become a hot topic nowadays.

In October 14th, US ESPN reporter Mark Stein broke the contract in micro-blog. The value of the contract reached US $100 million, and Wade will receive $10 million a year for 10 years. At the same time, he will get a large share of the contract and share with Li Ning Co.

Reporters learned that Lining official did not respond to details of the contract, if the message is true, such a contract price in China or the United States can be regarded as a huge contract.

Many netizens believe that Lining is full of arrogance. "This time it is really going to burn the boat."

In fact, in October 10th, Li Ning Co and Wade jointly announced the creation of a new sportswear.

Brand - Wade brand as the core of the company's promotion of the global basketball strategy.

The brand new core signature product line is named "Wade's way". Wade will wear this professional basketball shoe with its signature style and artistic sense in the NBA competition.

On October 20th and 21, the "Wade way" special edition of China will be limited to sale in flagship stores in Beijing and Shanghai, and will be launched on the 22 online shopping mall worldwide.

In addition, "Wade's way" and other Wade products are also scheduled for release in the US in 2013.

It is reported that this "Wade way" basketball shoes is the highest technology content of Li Ning Co in recent years.

For the full palm carbon plate, the cost is high.

There are only 60 pairs of sports shoes available for sale, which are different from ordinary commercial versions, and the set price is 1010 yuan.

Good medicine or poison?

Li Ning Co's move has aroused controversy.

There is a view that Li Ning Co is gambling and taking drugs.

There is also a view that Li Ning Co is a return to sports and a good cure for Li Ning Co's current predicament.

"As soon as possible to return to sports, Li Ning Co at any cost, showing clear thinking, bet on a few stars."

Zhang Xiao Yan, the former director of public affairs and spokesman of Lining group, also gave affirmation.

He believes that this is a return to the mainstream movement, which is absolutely right.

Li Hongliang, director of the brand center of Fujian seven wolf industrial Limited by Share Ltd, said at micro-blog that the amount and time of the signing of Wade by Li Ning Co are not necessarily accurate, but after all, they are doing the right thing and should applaud.

"Li Ning Co dares to pay such a high price for a player who has passed away and is injured and injured, and no matter what his vision or calculation is, no matter what his vision or calculation is, his courage is enough to make people sob."

Netizens "Gu Yue Gang" believes that Li Ning Co is likely to emulate Nike and create a brand like Air Jordan with enough stars to win.

"Bringing NBA stars into the industry is not feasible in China."

China one

Mr. Cheng, the brand director of the company, said in an interview with reporters.

In his view, Li Ning Co's move is not suitable for the current Chinese market.

He explained that chasing stars is the use of opinion leaders in influencing opinion leaders, but this is at most a brand catalyst rather than a core, because the public is never an opinion leader. Only when China becomes an opinion leader in the international arena, can Chinese brand become the opinion leader, otherwise it will always be the public.

This is like not letting a rural girl wear an international brand like Versace. People will not think you are internationalized. It can only make a small number of rural leaders feel good.

Only by waiting for the internationalization of the countryside can Versace be used to speed up internationalization.