Adidas Changchun Eurasian Store Outdoor Open Shop Is Officially Open.

Adidas, the world's leading sports brand, is in the market today.

Eurasian stores launched Adidas outdoor Terrex brisk outdoor promotion campaign in 2012.

At the same time, Adidas Changchun Eurasian store outdoor franchise store is also officially open for outdoor enthusiasts in Changchun, including a series of high quality Adidas outdoor products including Terrex.

In the next three months, Adidas will take the "brisk and fearless" outdoor experience advocated by Terrex products for consumers in 9 cities across the country.

Since its entry into China's outdoor market, Adidas outdoor products have won the favor of many outdoor enthusiasts.

Adidas Changchun Eurasian store outdoor franchise store brings together Adidas's all series outdoor sports equipment, including the latest 2012 autumn and winter new Terrex products.

Terrex series outdoor products are Adidas's world-renowned outdoor products.

Adidas has followed the core concept of "brisk and fearless" in the design of Terrex series products. This series of products has strong protection, good waterproof and flexible lightweight design, which helps the wearer constantly challenge himself and enjoy the fun of outdoor sports.

At the opening ceremony, Huang Zhouwen and Qu Hai, the top outdoor rock climbers in China, were invited to join the show. After a series of dazzling rock climbing performances, the athletes showed the latest Adidas TerrexFast 2012 R.

And Terrex SoSh Hyb outdoor

。

Adidas in the two Terrex series flagship products, not only used Adidas's most advanced production technology and materials, to ensure that the product has light and comfortable wearing experience, at the same time, it has excellent protective performance.

The application of Gore-Tex's waterproof technology makes it have a strong outdoor waterproof function.

The two athletes said, "before climbing every rock, we need to go for a long journey to reach the rock wall of our dreams.

The products of Adidas Terrex series can help us get to our destination safely and quickly, and start climbing happily.

Terrex's brisk product design concept is very much in place in this process.

At the climax of the opening ceremony, with the roaring of a "Terrex brisk" off-road vehicle on the stage, the opening ceremony of Adidas outdoor store in Changchun was officially unveiled. This not only meant the official opening of Adidas Changchun Eurasian outdoor stores, but also meant that Adidas started the 2012 Terrex "brisk and fearless" outdoor journey.

After that, the opening scene was pformed into a Adidas outdoor experience center for Changchun residents to experience outdoor activities.

The experience center provides consumers with a series of interesting challenges such as outdoor rock climbing, rock holding, waterproof performance experience and so on. It can complete Adidas's outdoor souvenir gifts.

Gao Jiali, managing director of Adidas group Greater China, said: "we are very excited to launch Adidas's" 2012 brisk "campaign in the core area of China's sports market, Mr. Colin.

We firmly believe that the outdoor expansion activities in China will bring great impetus to our "2015 strategy". Our primary strategy in developing the Chinese market is to shape and enhance Adidas brand, so that Adidas brand will be accessible to consumers.

Adidas has been committed to providing top products and equipment for outdoor athletes and enthusiasts from all over the world to help them to challenge outdoor extreme sports and experience the spirit of "full involvement", constantly challenging and surpassing themselves.

From September 15th, Adidas outdoor stores will also enter cities such as Shenyang, Changchun, Hangzhou and Xi'an, and will tour roadshows in 6 cities such as Shuangyashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and so on, so that local consumers can experience Adidas Terrex's "brisk and fearless" experience.