How To Serve Customers' Satisfaction

First, Clothing enterprise The service should be humanized. We must pay attention to emotional input, and really regard the experiencer as our friends and relatives. In the "clothing" experiential shop, the service staff of the garment enterprises will help the inexperienced users to send tea to water and collect clothes. The service staff of clothing enterprises think of the experiencer everywhere and provide convenience for them at times, so that customers can feel the warmth of the experience environment.

Second, the service refinement of garment enterprises. The fineness of service in garment enterprises is mainly manifested in the attention of the service personnel of our clothing enterprises. For example, in the process of lying down under the elderly experience, the service personnel of the clothing enterprises will help to help the experienced persons to lie down. When the experiencer is bent down, the service personnel of the clothing enterprises will take the shoes off for the experiencer voluntarily. Even before the customer has made a request, the service personnel of our clothing enterprises can do for the customers, so that the customers can get a spiritual enjoyment in the experience.

Third, the service of garment enterprises goes beyond routinely. That is to say, it provides normative services for experiencer. This is the easiest way to impress customers. It is the easiest to impress the experiencer, and the most likely to attract repeat customers. Some scholars believe that this is the main form of service for high quality clothing enterprises. For example, in a clothing experience shop in Beijing, the service staff of a clothing enterprise learned that an elderly couple was going upstairs and downstairs every day, so they offered to help the old man to buy breakfast and sent them home. The two old people whose children are not around are quite moved by the service of this ultra conventional clothing enterprise. It can be said that "whenever people say, people will exaggerate".

Fourth, clothing enterprises service Smile. "Smile is the bridge of friendship". The smile from the heart is the most basic condition for experiencing the marketing process, and also the main component of the service of the emotional clothing enterprise. A warm word and a cordial smile from marketers will give the experiencer a good impression. In the "clothing" experience shop, you always see the sincere smiling faces of the service personnel of the clothing enterprises.

It can be said that customer satisfaction is very important for garment enterprises. Faced with the new business environment and competition mode, more and more clothing enterprises realize that if we want to succeed, we must establish an emotional connection with our customers, so that we can create a feeling experience that customers can not refuse. For garment enterprises engaged in experiential marketing, only the service of high-quality clothing enterprises and the service experience of high-quality clothing enterprises can impress customers' minds and retain customers' hearts. According to a professional survey, a satisfied customer will trigger eight potential businesses, including at least one transaction. A dissatisfied customer will affect the purchase intention of 25 people. The cost to win a new customer is 6 times the cost of keeping an old customer.

In short, customer "Satisfaction" seems to be a simple concept. In fact, it contains a lot of management, research and analysis techniques. Several elements of experiential marketing create experience. Clothing enterprises should focus on these factors to make painstaking efforts and exert themselves to the utmost. Of course, when drawing lessons from readers and applying them, they should vary according to their industry, and do not copy at any time and place.