How To Improve Customer Satisfaction Through Experiential Marketing

How to improve customer satisfaction is an eternal topic in the marketing field.

In garment enterprises

Activities, facilities, products, services and interaction process are four components of experience.

Therefore, for enterprises engaged in the experiential marketing of garment enterprises, it is necessary to consider and redesign the four elements of experiential marketing of garment enterprises, so as to achieve the improvement of customer satisfaction.

Recently, some people like to mention "blue sea" and "Red Sea" strategy. In fact, they can literally understand that they do not take the unusual road, and open up new ways to break out of a blue sky. This is called the "blue sea"; killing by hand fighting, blood flowing into rivers, and preferring to die in battle, this is the so-called "Red Sea".

This description is true, but it also reflects the fierce competition in the current business war, such as the shootout.

How to get out of the "Red Sea" into the "blue ocean"? In other words, how to make a difference in the business and make a strategy of alienation in competition, so as to achieve the goal of winning by surprise, of course, customer satisfaction is the premise of snatching the market.

What is customer satisfaction? Modern marketing believes that customer satisfaction refers to the sensory state of a person after comparing the perceived effect of a product with their expectations.

If the perceived effect is equal to or beyond expectation, it will be satisfied. If the effect is lower than expected, it will be dissatisfied.

Of course.

In experiential marketing, customer satisfaction is the comparison between the experience and expectation, and the corresponding performance after the trial, purchase and use of the product.

Customer satisfaction is a changing goal, is a psychological experience, can make a customer satisfied things, may not make another customer satisfaction, can make customers satisfied in a case, in another case may not be able to satisfy.

Only when we have a good understanding of the satisfaction factors of different customer groups can we achieve 100% customer satisfaction.

According to consumer psychology, the higher the customer satisfaction, the greater the chance to purchase or repeat purchases.

Nowadays, the experiential marketing of clothing enterprises has been widely applied in all walks of life. Automobile test drive, cosmetics trial, food taste, educational culture product auditions, tourist attractions sightseeing, dining culture experience, home medical device experience and so on, can really say that experience is everywhere.

Under the experiential marketing mode of garment enterprises, how can the experiential marketing enterprises of garment enterprises improve customer satisfaction and win the customers and satisfy their needs? The author thinks that enterprises should consider and redesign the four elements of the facilities, products, services and interactive processes of the experiential marketing of garment enterprises, so that they can be realized.

In the experience marketing of garment enterprises,

It reflects the experience psychological state of the experiencer. It comes from the contrast between the feelings produced by the experiencer after a certain product service experience and their own expectations.

That is to say, "satisfaction" is not an absolute concept, but a relative concept.

Enterprises should not be closed behind the doors, reluctant to be in the subjective judgment of their optimization of service, service attitude, product quality, price and so on. Instead, we should examine the degree of consistency between the experience provided and customer expectations and requirements.