There Is A Crisis In The Cross Regional Operation Of Department Stores.
"Eleven" golden week should have been the best time for merchants to dig gold. However, some businessmen have no choice but to suspend business in this "good morning".
The interview was informed that the Shenzhen shop of the West Wu department store was closed from October, while the hundred shops
Department store
Chengdu store also began to withdraw from Fuli sky exchange Mall from the end of September, which is called "suspension of business adjustment".
Behind the two famous brands leaving the remote market at the same time, the department store was hit by electricity suppliers and suffered a double blow.
Golden Week retreat
The Shenzhen shop of the West Wu department store ended its curtain on October 1st.
Its store staff told reporters yesterday that there were 2 stores in Shenzhen, which had closed a store several years ago. Since October 1st, another Shenzhen store in Sai Wu department store has been officially closed down. The card consumers can handle the liquidation in the store in the near future. However, it is uncertain whether the West Wu department store will return to Shenzhen after that.
West Wu department store is a famous Japanese department store. After it was founded by Disheng, a merchant of Hongkong, named "famous brand king", it established 3 overseas stores, and then opened 2 stores in Hongkong, 1 in Chengdu, and 1 in Shenzhen. After that, Dickson Poon was founded in Japan.
Shenzhen's West Wu department store was founded in November 1993, when it was the first department store in the mainland to operate high-end department stores and international famous brands.
However, with the closure of the above Shenzhen store, the West Wu department store is bidding farewell to the Shenzhen market.
Prior to that, the West Wu department store has also withdrawn from the Shenyang and Chengdu markets.
At the same time, there is also a department store in Chengdu market is doing a withdrawal, located in Fuli Tian Hui Mall Chengdu store store is closing down adjustment, its staff said yesterday that it has been basically abnormal sales, although these days, stores are still open, but mainly used for card holders, such as refund, settlement and other "aftermath" treatment, and consumers had better make liquidation refund in these days as soon as possible, if the delay to next week may not catch up with the "last train".
Deng Huadong, a manager of Guang Bai shares, told the media recently that the Chengdu store of Guang Bai department store was a "shutdown adjustment" because the Chengdu store business did not meet expectations.
Cross regional problems
The West Wu department store and Guang Bai department store are not cases. Previously, the Pacific department store, which did well in Shanghai, also crashed in the Beijing market and eventually withdrew from Beijing.
These well-known department stores operate in some areas, but when they cross their familiar sites, they encounter difficulties.
First of all, site selection, regional leaders are not familiar with other places and all aspects do not have the advantages, so it is generally difficult to occupy.
Quality location
。
In the interview, the reporter learned that the location of Chengdu store is not good, and its location is Mall, the passenger flow is not concentrated enough, and its competitors are strong.
Next is investment promotion.
"We see a lot of department stores in different places will encounter brand investment problems," Guang Bai Department Store "and" Pacific Department Store ", including hundreds of contacts that have failed in the North test market, have encountered investment difficulties. The characteristics of each market are different. It is necessary to relocate the local hot brands, and all architectures, management and so on must meet the local needs. The most difficult part is
Attract investment
。
The biggest difference between Chinese market and overseas market is that most department stores do not have any private brands. They basically rely on agents to introduce various brands. However, agents in each region are different. Recruiting good brands locally is not the same as being able to do in other places. In addition, strong competition from local competitors makes it difficult to invest in different places.
A department store dealer who had suffered from acclimatization told reporters.
The reporter understands that the investment of Chengdu store of Guang Bai department store is confronted with great difficulties. It is difficult to recruit suitable brands to enter, which makes the business behind it very bleak.
In November 8, 2011, Chengdu's Shopping Center sold only 14 million yuan in the first half of last year, losing about 2 million yuan.
"The overall department store industry is still facing the impact of the electricity supplier, coupled with the competition of shopping centers and community stores. The situation of traditional department stores has become more and more embarrassed. For the department stores, it is either pformed into a shopping mall model shop integrating entertainment, catering and so on. If you want to bet on the location or private brand, otherwise the profit will decrease year by year.
But pformation also requires huge capital and quality management, which is not easy. "
Time rich financial consumer analyst Lian Bo believes.
- Related reading
Changchun'S New Down Jacket Prices Are High And Prices Are Up 15% Over The Same Period.
|Xinjiang Purchase Cotton Picker, And Implement Machine Harvested Cotton Area Of 52 Thousand And 300 Mu.
|Tag Is Hard To Distinguish True From False, Affecting Consumption Enthusiasm.
|- Recommended topics | The New Trend Of National Brand: Red Bean, The Night Of Fashion Release, Is Shining.
- Fashion shoes | CONVERSE Chuck 70 Hi Shoes 2019 "Four Palace" Color Series Debut.
- Shoe Express | ASICS X Ronnie Fieg New Joint Gel Fieg 3.1 Shoes Release
- Fashion Bulletin | Arthur X GORE-TEX Joint GEL-KAYANO 5 Shoes For The First Time Exposure
- Visual gluttonous | Adidas New "SOLAR RED" PACK Series Retro Shoes Release, Five Color Matching For You To Choose.
- Shoe Express | Shoe Pink And Blue And Sweet Color Matching, Specially Designed For Vegetarians.
- Shoe Market | Yeezy 350 Boost V2 Shoes New "YEEZREEL" Color Exposure, Reflective + Noctilucent
- Chongqing | "2019 Changan CS75 PLUS" China Chongqing International Fashion Week Opens.
- Show show | 7 Fashion Trends Of 2020 Spring Women'S Wear In New York Fashion Week
- Popular color | 10 Fashion Trends Of Women'S Clothing In Autumn And Winter 2019
- The Eighth Chongqing International Costume Festival Is Sung By Yu Faction.
- 第六屆“成功老板”杯服裝大賽成功落幕
- Changchun'S New Down Jacket Prices Are High And Prices Are Up 15% Over The Same Period.
- Xinjiang Purchase Cotton Picker, And Implement Machine Harvested Cotton Area Of 52 Thousand And 300 Mu.
- Shanghai Fashion Week October 18Th "Water" Curtain
- 2013 Spring And Summer Taiwan Dress New Launches Unveiled
- Mass Phil 2013 Spring Summer New Product Conference Held
- The First Chinese Chaozhou Collocation Contest Was Officially Opened.
- Resos Women'S Wear 2013 New Product Conference Held
- Tag Is Hard To Distinguish True From False, Affecting Consumption Enthusiasm.