Brand Clothing More And More Expensive, Where Is The Development Space?

Dad and his mother are approaching their 50th birthday. Xiao Zhang decides to accompany them to buy new clothes. Shopping in the mall for two laps, finally bought two sets of satisfactory. Mom is a good suit, Dad's casual suit and T-shirt and leather shoes. When the new clothes were put on, there was a lot of spirit. A family of three lived happily in the mirror. "But the price is incredible. The suit is more than 3000, the suit is four thousand up and down, and it costs nearly ten thousand yuan." Xiao Zhang is very sympathetic.

In recent years, clothing especially Brand clothing More and more expensive, this may be a lot of people's personal experience. What the reporter lamented is that people seem to be more and more tolerant of high prices.

Ms. Wang of Nanjing used to go shopping to the new hundred, central, but with the increase of family income level, now she has more and more run to Golden Eagle. "Sometimes, I'm surprised, too. It's just a thousand pieces of brand clothes. It's a little bit distressed, but now there are few cheap clothes and a certain standard of living. brand And grades really have to go up. " In view of this consumption concept, Ms. Wang is often laughed at by her female colleagues. Although they are all white-collar workers, they generally do not pay much attention to food and drink consumption, but they are really willing to spend money on clothes.

These examples may give people a glimpse of the current situation of the development of the clothing industry. Because demand is stable and gross margin is high, brand men and women are less affected by the decline of overall consumption. From the perspective of the life cycle of the brand clothing sub sectors, high-end women's clothing and business leisure are in the growth stage, and there will be more room for development in the future.

Take women's clothing industry, which is currently booming, for example. In recent years, the development of women's wear industry in China has been accelerating constantly, and the price increase has become one of the main driving forces for the growth of the industry. Last year the whole of China Women's clothing market The retail sales amount is about 580 billion yuan, and the compound growth rate has reached 12.43% over the past eight years. Since China's current market share of women's clothing is obviously lower than that of foreign mature markets, it is expected that women's wear will remain more than 10% in the next five years.

And the development of high-end women's clothing will be more rapid. With the improvement of women's professional level and the increasing independence of their economy, their clothing consumption ability has been increasing. A Chinese female consumption analysis report pointed out that in contemporary women's actual personal consumption structure, clothing expenditure is the most, accounting for nearly 40%. In 2011, the high-end women's clothing market in China was about 68 billion yuan. Due to the rapid development stage of the second tier cities, the growth rate of high-end women's clothing is expected to exceed 30% in the next three years. At present, the A share market focuses on high-end women's clothing companies, which mainly include the 002612 shares. Because the industry concentration is low, the leading enterprises that will occupy the competitive edge will accelerate the development in the future, and the new leading brands will also stand out.

In addition, benefiting from rapid urbanization and upgrading of consumption, the development of medium and high-end business casual men's clothing is known as the two take-off of men's clothing industry. Some analysts believe that the middle class of China's main consumer group is expected to grow to more than 400 million in the next ten years. In addition, business activities and the popularity of leisure trends will lead to more than 20% growth of men's business casual wear in the future. Among them, seven wolves, nine Mu Wang (601566, stock bar) and card slave Road (002656, stock bar) are expected to benefit.

Despite the downward impact of the macro economy, the clothing consumer market is still relatively weak, but from the performance point of view, the growth of brand clothing is still more robust. And September PMI data show that the garment industry has shown signs of recovery. Garment industry in September, new orders, hand orders and production rebounded, the rise in purchase prices also coincides with the start of demand. Starting in October will enter the peak season of clothing consumption, industry boom or is expected to continue to improve.