Modern Department Stores Once Again Lead The Fashion Consumption Trend

The largest department store in Western Guangzhou has settled down.

Trend

Liang Tailai, director of marketing department of Hutchison Whampoa Real Estate Co., Ltd., said that Xicheng has greatly enhanced the overall business atmosphere in Western Guangzhou, creating a new and superior business environment, attracting many famous people.

Settle.

Guangzhou's famous modern department store will set up the first upgraded version of Guangzhou's modern department store in the west city. The new shop area is about 23 thousand square meters. It is located in the first floor to the three floor of the Western shopping district. It is the largest fashion boutique in Liwan District.

The new world is not only upgrading its hardware, but also adding new elements to software, such as brand portfolio, customer and membership services, and matching the support of Xicheng.

Liwan is the birthplace of Commerce in Guangzhou, and its consumption and business atmosphere is strong. However, its consumption points are scattered and there is no large one-stop shopping mall.

With the increasing demand for shopping, catering, entertainment and leisure, the supporting facilities will become more popular. When the western city is together and the new world opens, it will enrich western Guangzhou.

Format combination.

According to Zhou Qiang, chairman of the modern department store, the brand new department store is named "modern new world", highlighting the concept of innovation, so that we can gather fashionable and internationally famous brands, and strive to create a new fashion department store new world.

Modern Xintiandi is the first brand new high-end brand built by the modern department store in Guangzhou market, and the first point of the new brand is Xicheng Hui, which is mainly concerned with the huge development potential and powerful consumption power of the western region.

Modern new world upgrade

Zhou said that the modern new world will be different from the modern department store, which is located in the middle. It will be the largest and the most high-end consumer department in Western Guangzhou.

There are distinct differences from other modern stores in terms of optimized brand mix, more diversified types of goods, and more flexible, wider coverage of promotional strategies and customer services.

In terms of brand portfolio, modern department stores are mainly local famous brands, accounting for 70% of the total, while the modern new world is committed to introducing international brands, which is expected to account for about 30%, including cosmetics such as SK-II, Shiseido, AUPRES, L'OREAL, jewelry such as Zhou Dafu and Liu Fu; footwear brands such as Lies Dan, Zhen Mei Shi, Jiu Xi, Qi Le, Ya Le Shi; women's clothing such as attachment, Esprit, only; men's clothing such as vensno, Karl Denton, JACK&JONES.

At the same time, the types of goods in the new world are more diversified, and the proportion of footwear, women's clothing and children's clothing will be improved. At the same time, we are committed to introducing luxury goods, which is different from that of modern department stores.

As for modern department stores specializing in "cultural marketing", the scope of promotion activities is mainly regional, while the modern new world will introduce more flexible promotion techniques, and then cooperate with the professional promotion team of West City to organize a large-scale publicity campaign on the 15000 square meter North South outdoor plaza.

Customer service updates include taxi service, tourist attractions consultation, pportation line consultation, anti baby sticker distribution, Xiguan culture Postcard sales and other services.

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Seize the Guangfo consumer group and become the first West shopping station

Zhou added that Xicheng had the advantage of nine upper and lower pedestrian streets and the top of the subway. At the same time, it was located at the core of Guangfo District, the first stop in Foshan, the South China Sea and even the Pearl River Delta region to enter Guangzhou.

Xicheng is famous for its proximity to Western Guangzhou.

Tourism hot spots such as the sand face European style area and the upper and lower nine pedestrian streets, which are the bridgehead of the Liwan District government's key building and upgrading, will surely bring huge flow of people and business opportunities to the new world.

In addition, Xicheng is located on the subway line 1 and line 6 at the Huang Sha station, and has the advantage of connecting with the subway. The subway runs through the main districts such as the city and Foshan. In addition, the government has redesigned the pportation network in recent years. The Guangfo line has been opened to the west of Guangzhou to connect the Foshan area smoothly, with the bus terminal outside the shopping mall and the bus routes of more than 25 routes, and about 600 time rental spaces, which has created seamless connections. With the strong strength of Hutchison Whampoa and the appeal of modern department stores, both sides have confidence in the new world.

With the perfection of the modern new world and the combination of Xicheng's leisure and entertainment formats, including 5500 square meters of UA cinema, 5000 square meters of banquet, the first food court in the western part of Guangzhou, the Tai Yue restaurant, the board longevity division, Hongkong Tai Hing tea restaurant and Bajia supermarket, the proportion of main shops, catering and entertainment formats is nearly 60%, which will surely give consumers a pleasing shopping entertainment experience, and the large underground parking lot also facilitates more motorists to shop and shop.

In addition, Xicheng also has 15000 square meters of outdoor open North and South Square. Modern department stores can take advantage of their own cultural marketing features to carry out large-scale cultural activities rhythmically, so that consumers can experience the new trend of consumption in Western Guangzhou.