Traditional Enterprises Try To Sell New Products Online For The First Time.

Shop monopoly channels have been

It is the first choice to publish new products, but the business rule that has been maintained for many years is being broken.

Recently, journalists have learned that some traditional enterprises are trying to put the first episode of the new season in online stores. Besides cosmetics, 3C products and automobiles, they also involve shoes and clothing, leather goods and so on.

Expert analysis, this means that online channels are no longer just playing the role of "sewer" of brand digestion inventory. With the development of e-commerce, online stores are likely to shake the position of traditional entity store monopoly channels.

New choice under the heavy burden of store rent

New products can start in online stores, and spend so much money on what to do in stores? In the era of high inventory, it is a single shop profit margin, and it will be foolish to build up a "image project" in the most prosperous sections. Even Nike and Adidas are not willing to do so. How can the shoes and clothing brands in Quanzhou not seek another good strategy?

This is a whole nation.

In the new era, in addition to the young people, a large number of aunts and Po grade consumers have begun to get used to little mouse and touch screen, and they are sitting at home waiting for things to be delivered to the door.

Although physical counters and franchised stores are still very powerful, many functions are still irreplaceable, but business competition is about chips. The more chips, the more advantageous they will be in the negotiations.

The rising store rentals have scared away one after another of the international brands which are mixed up in Beijing and Shanghai. The owners are relying on the limited and exclusive advantages of the gold shop resources, and the best way to deal with the dilemma caused by this asymmetry is "I won't play with you."

Change the rules of the game and start with yourself.

Since

Can start the network, then what else can not be done on the shop?

If you train outlets more powerful, you will have more than one bargaining chip against high stores.

Even if it is to retreat in order to protect more physical stores, not be overwhelmed by store rent, it may also make the new product network more violent.

After all, every family has stock pressure and can't afford to burn it.