Development And Positioning Of Casual Footwear

- gathered strong tea aroma, gathered high quality

An enterprise base and a city with sports characteristic culture.

Here we can see the leading brands of China, such as PEAK, Anta, 361, Hongxing Erke and other sports brands. Here we also see the spirit of Fujian enterprises starting from scratch and forging ahead.

In this place with inherent advantages, the survival rule of superior and inferior state has been urging enterprises to keep forging ahead and innovate.

Especially when the current sports shoes occupy a large share of China's footwear industry, the development of casual shoes and shoes enterprises seem to have a sense of cloud and fog in the future development trend.

Recently, with regard to the development of casual shoes and the clear positioning of the future, the reporter interviewed Lin Yingwei, general manager of Fujian high shoe shoe company.

Precise positioning creates the future of enterprises

"China's sports shoes industry has reached its peak. In the future market, casual shoes will emerge."

No one can hear his voice first.

This is the confidence and foresight of an enterprise.

Gao Li Ke shoe company pays more attention to paste into the life of consumers, from the design, materials, workmanship, every link is always talking.

As for the brand and operation mode of Gao Li Ke, we still need to come together.

"With the improvement of people's living standards, consumers' requirements for footwear and clothing have also been improved. Different clothing needs to be worn for different environments. Casual shoes and clothing are popular for consumers." casual shoes and clothing products have become the trend of the future. "

BOSSERT, the brand of the company, is the brand of the United States limited international brand development limited. Its main products are casual shoes, leather goods and clothing.

BOSSERT combines European and American design problems, with traditional craftsmen's professional adherence to the latest modern production technology, from strict selection of materials, structural design, processing methods to final quality inspection, each link is equipped with a rigorous monitoring system, and concentrating on every detail, giving consumers the quality and comfort of high level casual leather shoes.

High quality products create enterprise brand, every enterprise wants to survive for a long time, precise brand positioning is very important.

"Brand positioning is very important. Casual shoes are different from other footwear products. They attach more importance to life. Therefore, BOSSERT brand is based on high-end people, making high-quality leather shoes with quality leather materials."

Having a clear brand positioning is the advantage of Gao Li Ke. It is also the main issue of Lin's telephone call.

In this era of brand, the competition pressure between peer enterprises has increased. The competition pattern of brands has become a problem of many enterprises.

When it comes to AOKANG and Yi Kang's leather shoes, Lin always shows his confidence. He said, "the establishment of an enterprise brand has already marked the positioning of the brand in consumer psychology. If the price deviate from the concept of shoes, the customer's psychology will be biased. BOSSERT focuses on casual footwear. There is no competition between professional casual brands and traditional brands."

Unique mode wins market

"In addition to having accurate brand positioning, enterprises should work hard on sales mode," Lin said truthfully.

"At present, the sales mode of Gao Li Ke adopts direct battalion mode.

The establishment of Direct stores in all the major high-end leisure and entertainment shopping malls in the country also effectively reduces the profit of middlemen and further limits the cost of the company.

General manager Lin Yingwei said.

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After the mode, e-commerce has also become an important marketing channel for shoes and clothing enterprises.

At present, Gao Li Ke sets up two brands, the online and offline products will not conflict, but also avoid the phenomenon of price disunity, and ensure the satisfaction of consumers.

In the fierce competition in the Chinese market, Lin's mentality of stability, steadfast and clear objectives has undoubtedly become a classic scene in the business world.