Lining Will Not Concentrate On Sporting Goods Market Until He Pforms To Real Estate.

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After the speculation that the company will pform to real estate, Li Ning Co responded by Tencent finance for the first time.

In October 18th, Li Ning Co commissioned its agent to deny Tencent financial rumors that it had changed to Real Estate Company. "The company's focus on China's sporting goods market has not changed and will not change in the future," said Li Ning Co.

Lining: still focus on sporting goods market.

In October 17th, after the suspension of two trading days, Lining resumed his trading. At the same time, he announced that Victory Mind and Dragon City had sold 266 million 374 thousand shares of Li Ning Co shares to the extraordinary China, accounting for 25.23% of the total issued share capital of the company, with a total price of HK $1 billion 400 million. After the completion of the paction, Victory Mind and Dragon City no longer hold Li Ning Co shares.

Because the real estate and sports community is now an important business of the extraordinary China, and the sporting goods market is facing bottlenecks, Li Ning Co's action is interpreted by many analysts as pforming into Real Estate Company.

Li Ning Co denied this: "after more than 20 years of development, its business model has been clear and stable. The company's focus on China's sporting goods market has not changed and the future will not change."

At the same time, Li Ning Co reiterated their position: "in the future, we will consolidate Lining's status as the leading brand in the domestic sports apparel industry through world-class brand and retail management capabilities, and inspire people's desire and strength to break through with sports."

Li Ning Co for Tencent

The stock exchange paction is a commercial decision between Lining himself and the extraordinary China. There is no significant change in Li Ning Co's direction and future business policies and strategies. Li Ning Co welcomes extraordinary China as its potential partner.

At present, the mode of cooperation between Li Ning Co and the extraordinary China is not yet known, and Li Ning Co is very cautious about this issue. They say that although there is no agreement with the extraordinary China on this paction, it will straighten out the shareholding structure of the two companies in terms of resource sharing and synergy.

The diversified business platform of the extraordinary China will provide potential extensions for Li Ning Co's sports apparel business; and the potential development prospects of Li Ning Co through the deep changes that are being pushed forward will also benefit the extraordinary China from shareholders' perspective.

Lining: Trading aims at synergy.

Li Ning Co's pformation is underway. Cooperation with the extraordinary China will take a long time to discern the clues, but it is hard to predict whether it will succeed.

Therefore, more investors will focus on whether or not the major shareholders will reduce this view.

And public information shows that Victory Mind and Dragon City hold the actual controllers of Li Ning Co shares, which are Lining himself and his family members. This paction has been interpreted by the market as a precursor to Lining's withdrawal.

Obviously, withdrawing from the extraordinary China and withdrawing directly from Li Ning Co has little impact on share prices.

Because of this, Lining did not get it after resumption.

Identity.

In October 17th, Lining opened a high of HK $0.05, up to HK $4.91 / share.

From then on, we rushed to the bottom.

At the close, Lining's share price was HK $4.6, or 4.76%.

Obviously, Li Ning Co also saw such a rumor.

In a reply to Tencent finance, Li Ning Co said that after the completion of the paction, the two companies maintained close ties with Lining himself, and Lining himself remained unchanged in Li Ning Co and extraordinary China. This shows that he will not only reduce the investment in Li Ning Co, but also help the two listed companies to achieve synergy.

"In the future, Lining's responsibilities and responsibilities in Li Ning Co will remain unchanged. He will continue to chair the board of directors as executive chairman and work with his top management team to develop and implement Li Ning Co's overall strategy."

This statement undoubtedly gives the market a clear signal, but in the market view, behavior is the most important basis for judging.