How To Do Effective Clothing Promotion

We are talking about narrow sense.

The sales promotion (SP), as the name suggests, is the so-called effective Clothing promotion, which is the promotion of clothing sales to achieve the expected goal. The final result of sales promotion is the promotion of clothing sales. However, the promotion of clothing sales does not necessarily indicate that the SP activity has been successful. Why do we say so? We all know that there are many reasons for the sales promotion through the SP activities, such as the repeat purchase of the original consumers, the grabbing of competing users, and the expansion of the overall industry share. What is our fashion promotion activities that we need to adopt to achieve the sales promotion? This depends on the sales promotion targets we set in advance, and we need to subdivide the environment of Clothing promotion and consumer psychology.

Before going to the clothing sales promotion, we must consider why we want to make clothing promotions, what is the reason for the promotion of clothing, what is the goal of Clothing promotion? The goal of Clothing promotion is to summon the action, to get immediate response from buyers, and every Clothing promotion method will produce a specific reaction in the hearts of customers, but not all clothing sales promotion means can create sales.

Will it lead to the pfer of our fixed customers? It will expand the share of the industry and so on. These should be the factors that we must consider in setting the goal of Clothing promotion.

In addition, if we take the initiative to promote clothing sales, we should set the goal of Clothing promotion ahead of time. Only when the target of Clothing promotion is accurate can we choose an effective Clothing promotion tool. Different clothing promotion goals determine the difference of Clothing promotion tools.

When choosing effective clothing sales promotion tools, we should consider the following aspects.

The maturity of clothing brand,

Maturity has a great impact on the choice of Clothing promotion tools. For example, when new products come into the market, when most consumers do not have a price concept, choosing a special form of Clothing promotion is purely suicidal.

It has been seen that a milk powder factory has developed a high price milk powder, and has launched a clothing sales promotion after the listing. This product buys two gifts, and obviously the clothing sales promotion is very strong. The clothing quality and the price image have been established in the consumer's mind. As a new clothing brand, when the consumers do not understand it, it is only a disguised price cut that they can not afford to pay attention to consumers, let alone purchase.

Secondly, the consumer psychology should be taken into consideration when choosing a clothing promotion tool. Different types and levels of consumer psychology are also different consumers.

According to the use of clothing, we classify different consumers: loyal clothing brand users, competitive clothing brand loyalists, free people, price sensitive consumers and non users.

For example, for loyal clothing brand users, we can consider promoting clothing sales with customers in the form of membership system. For competitive clothing brand loyalists, we can influence customers in the way of customer experience (trial, taste, etc.), like customers of free type, we can adopt fashion promotion methods to increase consumers' attention.

Clothing positioning, clothing positioning for low premium clothing or high premium clothing also affect the choice of Clothing promotion mix.

The different positioning of clothing determines different levels.

Similarly, the same clothing promotion mix should also be changed. Low premium clothing will be sold in a comprehensive penetration way, while high premium clothing will adopt a highly competitive strategy.