Promotion Plan Of Leisure Clothing Brand

In order to facilitate customers' shopping, reduce sales promotion and paction costs.

The retail terminal of an enterprise can adopt the method of "registered consumption" when carrying out its daily sales. The specific methods are as follows:

Preparation beforehand

Beautiful and generous Notepad, the number of pages within the page needs more than 100 pages; with letters (A, B, C...

The order of X, Y and Z is arranged. Each letter leaves a space of about 5 pages. Each letter is recorded in the opening position in a striking way so as to quickly record and check the customer's data. For example, if a surnamed Chen guest joins a registered consumption activity, the user will be assigned to the number of pages in the head of C, and there is no need to leave a special blank page for fewer A, E, V, U, I and O letters.

Operation steps

Welcome, sales promotion process...

When customers are hesitant to show their purchases, they introduce our "registered consumption" activities to customers at the right time, and remind customers again and explain the contents of this activity at the time of checkout. Tell customers that this brand of casual wear is in a "registered consumption" activity. If customers leave their detailed information at this time of consumption, they can immediately enjoy our series of preferential activities: starting from the second time, customers can enjoy twenty percent off of the VIP discount discount at any time after coming to the store; if we spend time doing promotional activities, we can not only enjoy it.

Discount, and you can enjoy the discount discount (for example, we are now doing twenty percent off promotional activities on the whole. When customers celebrate their birthday and major festivals, customers will be free to enjoy our greeting cards and a nice gift. When customers accumulate the actual amount of 5000 yuan, they can enjoy a cash discount of 200 yuan (which can be deducted at any time when shopping); the total amount of discounts will start from scratch.

If customers are interested in taking part in this activity, they will take the next step; invite customers to leave contact information, including name, ID card number, mobile phone (or other contact method), occupation and family members when customers first sell the checkout; customers can enjoy ten percent off discount immediately after leaving the material, and then spend twenty percent off of their consumption later; before each customer comes to the store, the cashier needs to ask the customer whether he is an old customer before checkout. If the customer answers, then ask the customer's name and check the identity of the customer (for example, ask for a personal certificate or report the telephone number that was left here), and offer a discount or discount to the customer after verification.

The customer's consumption date, style name, unified retail price, and the actual price after the discount are recorded in the name of the user in order to inquire and accumulate rewards in the future.

If the customer does not answer, repeat the steps.

The significance of this activity

Customer retention: through this activity, we can retain customers and turn short-term customers into long-term customers of our brand stores. Customers will immediately think of this brand store whenever they want to buy clothes. They can enjoy the discount at any time: they are convenient for customers to purchase preferential actions, do not need to rely on discount coupons or discount cards, and only need to produce ID cards or phone calls left in the newspapers. After verification, they can enjoy all kinds of preferential activities and receive VIP treatment immediately, so that customers can not enjoy preferential treatment because they forget to bring coupons or cards.

It can enjoy multiple discount activities of the brand casual wear stores, thereby strengthening the relationship between consumers and exclusive stores; reducing promotional costs: eliminating the cost of printing coupons and discount cards for many times, promoting sales activities with existing methods and conditions, and all stores can remind consumers when they check out.