"The Only Style" Signboard Promotion

With the advent of the era of individualization, people began to pursue distinctive images to express their unique aesthetic tastes. This one piece design just caters to this psychology. Large processing enterprises also try to increase the number of Promotion Number of varieties in the region. "Only this one thing" is also a trump card played by the decoration enterprises.

The large-scale industrial production of clothing has greatly reduced the cost of clothing, enabling more people to wear high-quality and inexpensive clothes and enjoy the benefits of modern industrial civilization. However, another problem has also arisen. A large number of repetitive styles seem to run counter to the desire of modern people to constantly pursue individuality. Once upon a time, people wore the same style like a swarm of peaks on the street. However, in today's culturally developed areas, the lack of individuality in clothing would be considered as a manifestation of the lack of aesthetic cultivation of life.

Therefore, the merchants played the card of "the only style". Boss Zhang of a clothing store not only does a good job, but also knows the popularity of fashion and the psychology of fashionable women in pursuit of individuality. He advertises to the outside world and launches a new style at 4:00 p.m. every day, which is absolutely not the same as any one on the market. Whoever wears it is the first one in the world, The wearer of the first style can be the leader of fashion trend. This idea is very novel. Every afternoon, people come to shop in an endless stream for fear of missing the opportunity. In addition to ordinary consumers, the owners of fashion stores and boutiques also come to buy. The owners of the boutiques also offer a full set of technical services, provide a full set of technical materials, and even take charge of outsourcing processing.

The boss extended the uniqueness in business, that is, increased profits without affecting the sole purpose, but for fashion shop customers, the style is unique rather than the quantity. “ Unique style ”It is a kind of business mode, a kind of consumption psychology, a kind of market demand, and also a trump card of fashion. "Uniqueness" can improve the grade, "Uniqueness" can improve the corporate image, and "Uniqueness" can obtain higher unit profit ratio.

A clothing company in Shanghai designed two high-end silk pajamas. A famous embroidery craftsman embroidered a golden dragon on one of them and a silver phoenix on the other. The two clothes were exquisitely cut and made. They were immediately bought by foreign guests at a high price on the day they were listed for sale, followed by orders flying in like snowflakes, Of course, the products ordered belong to industrial production. The company's "Dragon and Phoenix Bringing Prosperity" series has not only achieved economic benefits, but also made its own reputation and brand. The strategy of opening a market for one piece of clothing also conforms to the demand psychology of consumers and merchants in pursuit of uniqueness and distinctiveness of clothing.

Nanjing couture There is a modest "cloth clothes" shirt, which is marked "Not for sale" beside it. Someone once offered 30000 yuan to buy it but was rejected by the factory. What factors make this shirt so noble? According to professionals, the importance lies in the uniqueness of the fabric. The fabric shall be made of 4 special 250 metric count cotton fabric. The lower the specialty of the fabric, the finer, soft and breathable it will be. The T-shirts we usually wear are 33 t 30 metric yarn, and the ordinary high count shirts on the market are also 10 t 100 metric yarn, which is very rare in China when the number reaches about 5. It is obvious that the fabric with 4 t yarn was the only one in the country at that time. The raw materials used by the manufacturer are selected from imported Egyptian cotton, and at the same time, the most advanced looms in the world and Shanghai's first-class operation experts are used. Finally, 3 meters left to weave this priceless shirt. Although this garment is not for sale, it has a huge impact on the manufacturer. It shows to Chinese and foreign consumers that the factory has world-class technology and its sales in other comparable products are also first-class.