How Do Garment Enterprises Do Counter Season Promotion?

October is the peak of anti season clothing sales. Most stores in the mall are holding large anti season. Down Jackets Sales promotion. The average discount for down jacket is about half off, and the average price per piece is only 100 yuan. The cheapest feather vest is only about 30 yuan per piece. Despite this, people's enthusiasm for buying can't seem to be mentioned. These anti season costumes are no longer as popular as they used to be. Anti season clothing sales have been cold frequently in recent years. What kind of promotion methods can really attract consumers' attention?

　　 Advertising is not as good as word of mouth.

Although the advertising campaign for the anti season promotions of garment enterprises is all over the street, there is a ruler in the mind of the customers, who repeatedly weighs the most suitable clothes for them. Many things are gimmicks, but they are empty. Will you buy tens of dollars of down clothing? Will you buy hundreds of Yuan fur? The anti season promotion of clothing enterprises is no longer new. This year's promotion is better than that of last year's clothing. If it was all a few years ago, it would have no advantage at all.

Many customers say that they are accustomed to the anti season promotion method of clothing enterprises once a year, and it is difficult to find surprises in the anti season promotion of garment enterprises. Most consumers habitually buy fixed brands, and consumers say "clothing enterprises". Anti season promotion Unless I have seen it last year, but I am not determined to buy it, using local newspaper media to promote activities, the advertising cost of the local newspaper media is not high. The design of the plane visual effect in the newspaper media layout should be highlighted and bold. Otherwise, there will always be concerns that businesses will raise their prices before promotions. "Advertising is not as good as word of mouth. Enterprises should start from the clothing itself, do well in the brand, and win the hearts of consumers with word of mouth.

　 Anti season trial marketing to cater for the market

Analysis of the industry, the "anti season" concept in the price advantage is not obvious, but also reflects consumers' sensitivity to the price. Many consumers, after the introduction of a shoe product, will mostly require regional agents to book a portion of the goods, depending on the size and operation of the regions. Generally speaking, this kind of shoe product promotion effect is very impressive. In particular, young consumers who are the main consumers of fashion products may pay more attention to brand awareness, fashion trends and fashion effects when shopping, and the share of prices in purchasing factors is gradually decreasing.

Down garments are different from other clothing items. The new products are listed at a slower speed. During the period of anti season sales, manufacturers can clean up stocks, explore the market, and carefully examine consumers. The success of promotion activities is often inseparable from the scientific implementation of its sales promotion plan. Promoters, promotions, promotion environment and other links are closely related to the whole sales promotion activities. And part of the style of anti season trial sales, these trial marketing styles are some of the manufacturers' grasp of the fashion trend, which is similar to this year's manufacturers' main styles. After the anti season sales, the manufacturers will modify the style of the trial sale in order to cater to the needs of consumers.

　　 Emotional promotion

The "people-oriented" promotion means can promote customers' interest in the image of clothing enterprises and create a lively atmosphere in the stores. Clothing enterprise The anti season promotion is also the most dazzling form of promotional activities. When this form of sales is widely adopted in the market, competition among brands is no longer price competition. Businesses should step out of the traditional way of giving profits to consumers, and make profits and quality, services and emotions in one, and consumers as the basis, and pay more attention to business ethics and corporate image to create higher economic benefits.