Points For Attention In Marketing Clothing

As a garment enterprise

At any time, do not lose sight of two points: one is strategy and the other is tactics.

The problem of strategy is to solve the problem of "doing the right thing". The tactics are to solve the problem of "doing the right thing" and "doing the right thing".

The head of department is the backbone of the advertising department.

Promotional activities do "quantity" or "depth" - which involves the level of profitability of promotional activities.

Many departments have planned a lot of promotional activities throughout the year, and some departments have planned several promotional activities in January. However, how much is the profit in a month? The answer is minimal.

What's the reason? Suddenly, I think of a true story that happened at my side. Once, I went to a pizza shop with my wife and my son for a pizza at weekend. At that time, I wanted to have a 12 centimeter pizza. But because the scene didn't have 12 centimeters, the salesman offered to replace it with a 9 centimeter and a 6 centimeter. "Only" took 12 centimeters of money.

Without thinking, the wife said, "yes."

I quickly gave it a stop and said, "no".

I asked the child to figure out that the sum of the area of a 6 centimeter + 9 cm pizza is much smaller than that of a 12 centimeter pizza.

This problem tells us that sometimes appearances are unreliable.

Similarly, simply "more" is far less competitive than simple "deep" competitiveness.

A big pond, you throw into a stone, a layer of ripples, the outermost layer may be more than the outer layer of a few centimeters, but if the area is calculated, the gap may be more than 35 square meters.

same

How much better? There may be a little more, but the difference is due to the difference.

Therefore, for the marketing planners of clothing enterprises, we should not only pay attention to the number of planning, but also the quality of planning.

In martial arts, it pays attention to "one inch long, one inch strong". The marketing theory of CM clothing enterprises advocated by marketing people is actually talking about this truth.

Propaganda is "vigorous" or "interactive" - this involves the issue of the competitiveness of the special publication platform.

The advertising department has its own special issue and many special publications are part of the newspaper. We must respect the laws of the newspapers and even the rules of the media.

Nowadays, the trend and trend of the media is neither the newspaper nor the television, but the Internet. Therefore, we must learn from the Internet.

Now is not a profound and profound era, but an era of individuality and interaction. Once you have more depth and strength, consumers may not buy your account, and you will be able to play well there. Consumers now enjoy interaction and entertainment, and this is precisely the characteristics of the Internet.

Therefore, the layout of special journals and columns should not be rigidly adhered to the laws of traditional newspapers, but must be done "fun, relaxation, entertainment and interaction". Only happiness is salvation.

The depth of marketing should not be our main theme.

Whoever can successfully sell happiness can master the marketing initiative of clothing enterprises.

Even if you drink a drink, shake it up before you drink. Even if you buy a "young health product", there are two elderly people who sing and dance. What is it about us?