How To Plan A Fashion Promotion Campaign

Start social welfare activities, create

Effect.

Because clothing is a well-known clothing brand in the local market, it also belongs to the front line clothing brand in the local market. It can improve the social and industrial image of the clothing brand by appropriately inserting public welfare activities through the celebration machine.

On the other hand, from the point of view of operation, there will be media follow up in the public welfare activities. The sales promotion activities will be reported with the opportunity to publicize the celebrates and reduce the cost of publicity, a pair of birds.

The activities of the donation are consistent with the theme of the festival.

Because clothing stores and donated students are frustrated, frustrated, brilliant, striving, excited, and so on. It is not easy for them to grow up. Similar tortuous experiences can really touch the reality of their respective growth. When the 7th anniversary shop is growing up, it is easier for them to sympathize with and understand the difficult students with similar tortuous experiences. Helping hands can not only touch the students who donated, but also touch the society and consumers, facilitate the psychological impact of the audience, and improve the social image of the clothing and clothing brands in the local society.

Let fashion and classical dance together to create the peak of popularity.

On site promotion, the first element of success is popularity.

If you can't get popularity, even a wonderful sales promotion plan can't play a role.

Gathering popularity is also called NAC.

In essence, the two basic actions of clothing marketing: the first is Nanke, the second is staying.

NAC is

The prerequisite for successful marketing is that if the customer is not successful, there will be no way to stay.

Fashion baby street dance and mountain bike stunts are popular in the local area, which will make the public curious, rare and attracted. But the Mulan flower drum team and the three armed forces orchestra concerts also have a good mass base, because it is the hometown of ancient heroine Mulan, and the military complex is relatively thick, which is a cultural activity they already liked.

On the day of the celebration, these four forms alternated, making the activity site full of peak popularity, bringing a full source of tourists to the store, and also creating a solid foundation and favorable conditions for the growth of sales volume.

In view of customer consumption groups, we should increase product promotion efforts to directly boost sales growth.

In the process of promotion, the promotion of product line is a concession to consumers directly, and it is also a direct step to promote consumers' buying behavior.

However, it must be targeted to promote sales for different consumer groups and consumers at different levels.

On the day of the celebration of the event, we designed a new clothing limited group, the consumer group who likes to discount, the consumer groups who want to experience the lottery, and designed the new clothing Limited purchase, "the same day, grow together hand in hand", gold and platinum freely change clothes, buy clothing twenty percent off, "joy shopping clothing, gift saving high", hundreds of hundred prize winning products and other products.

。

Focusing on the group of wedding apparel Buyers and the new fashions buying fashion groups, we are mainly pushing the styles of clothing, moving them with novelty and fashion, and selling at least 12% off of the average clothing price. In short, these different forms of promotional activities greatly satisfy different customers' shopping preferences and consumption experiences, and minimize the loss of customers as a result of their incompatibility.