Oriental Faces, Full Of Charm, European And American Fashion Week

More and more Chinese celebrities are going to show their competitive fashion.

At the top of the show, there are "old faces" such as Chen Yao, Zhang Zilin and Shang Wenjie. There are also new people in fashion circles such as Wang Luodan, Liu Liyang, Li Chen and so on. There are Asian faces everywhere in the international fashion circle.

Asian models are strong

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For example, more than two Asian models were used in the show.

This year, however, several designers, including Michael Kors and Wu Jigang, have used 3 or even more Asian models.

On the whole, in the fashion week of New York in September, 26 Asian models appeared in 10 major fashion shows, 8 more than Asian models used in New York fashion week in February.

Some Asian supermodels have also taken several shows.

Insiders feel that Asian models are becoming more and more important, especially in the past year.

In the rankings of the model network, there are 6 Asian models in the top 50.

5 years ago, only two models came from Asia.

This year, Chinese model Liu Wen became the first Asian supermodel to break into the top five, and became the cover girl of almost all the fashion magazines at home and abroad, and also became the advertising model of luxury brands such as Calvin Calvin and Du Gabbana (Dolce&Gabbana), Klein.

She was also the first Asian model to become a global spokesperson for Estee Lauder, an American cosmetics giant.

Ju Xiaowen, who has only two years' modeling career, has taken the lead in the top show, even Prada (Prada), which has rarely used Oriental models, and has played the leading role in the fall of Dior (Dior) 2012.

Appearing in the 2013 spring and summer fashion week in New York for Oscar Oscar De La Renta, she said: "I was a new Asian model last year, and this year I am already an old man.

More and more Asian models are appearing on the three fashion week, which is a good thing.

Corner broker James Sculley in 2013 spring summer New York

He is responsible for the show work of Wu Jigang, Oscar, and so on. He also believes that the number of Asian models is increasing every season.

Model brokers usually issue models' personal files to brokers and designers. Scali says that more and more Asian models are in the data package than ever before.

Model agent Andrew Weill said: "a few years ago, few Asian faces could be seen in fashion week in New York.

Now, you can hardly find a show without Asian models.

In addition to female models, Asian men's models, which are rarely seen in the international stage, are gradually becoming popular with big brands.

2013 in the spring and summer fashion week in Paris, China's male model Hao Yunxiang took 6 shows and won a good record.

It is worth noting that at the Hermes show, he stands out among many international male models, becoming the "only" Asian model in the show. He has been highly recognized by the brand, and has also confirmed the position of Asian male models in the international arena.

Asian Star Corps dress recognition

Asian stars are not invited to the three fashion week to see the show.

It is the usual practice of the past few years to invite stars to the fair.

However, many stars in the fashion week during the dress failed to integrate with the international community, which has been criticized by the fashion industry.

Nowadays, these Asian faces, which are active in the front row of the fashion week, can often attract the attention and coverage of the fashion circles because of their interpretation and collocation of the personality of the clothes.

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2013 spring and summer New York fashion week Wang Weiwei (Vera Wang) show, Chen Yao with harsh black eyebrows and bright red lips to take the lead.

She was wearing a black and white tapered T - shirt with pencil and leather pants, a golden bag with her hands, a black super high waterproofing head and shoes, and a cold, pale smile.

Fashion people can not help but sigh, Yao Chenzhen is getting more and more fan, the air field directly to the "international Yao" forward.

Although the styles of clothes are different, they are all refined by her.

In Mike Kors (Michael Kors) 2013 spring and summer series of fashion show, she wore a same brand of long dress, although the cortico shoulder strap, the square with Rome sandals and pure black leather hand bag are hard elements, but the flaming red and skirt tailored tailoring, let Zhang Zilin win with charming women.

In the DKNY show, she wore a YVES SAINT LAURENT heeled black skirt with black pointed high heels, with black and white zebra striped handbags, which was recognized by the elegant little woman image.

In addition to the frequent guests of the two fashion week, Wang Luodan, who came to New York fashion week for the first time in the fashion week, wore a basic T-shirt, a skeleton print T-shirt, a black high waist narrow leg trousers and black high-heeled shoes. The makeup of his face was used in the 2013 spring summer Unique Topshop scene, which was seen by many foreign media as an "Asian supermodel".

Global fashion market

For fashion companies, the diversification of model faces has good commercial value.

Due to major

The development of brands in the US and Europe has stagnated, and they are eager to expand the market.

According to Bain consultancy data, Chinese consumers alone (including overseas Chinese tourists) pay more than 20% of the world's luxury goods sales, while Asian consumers, including Japan, South Korea and Southeast Asian consumers, spend more than 50%.

Similarly, Blackstone Consulting's research report also recognized the situation: for many international brands, the Asian region contributed the largest share of sales, of which 40% of the peak group, 28% of sales and 35% of Prada's sales came from Asia.

"China's luxury market is undoubtedly the main promoter of the Asian model's signing rate.

The emergence of supermodels and stars of Asian faces has become an obvious strong trend.

In the final analysis, if you want to attract customers to your brand, you must have corresponding faces to respond to the needs of consumers.

Stephen network editor in chief of the model network, Moss.

However, the selection of a model requires various considerations, including the designer's pursuit of sensation, the shape of the model, and even their complexion.

It is hard to say which kind of race can satisfy this series of conditions.

Costume designer Gao long thinks that some of his choices are purely personal preferences, and he does not deliberately seek Asian models, because beauty can appear in any individual, whether from an individual or professional point of view, and he wants different models to appear in his show.

Not everyone is optimistic about the development of Asian faces in the mainstream fashion industry.

Ivan Bart is a senior vice president and general manager of IMG modeling agency, which specializes in the career planning of models.

He believes that fashion is always changing. No one knows how long it can last in this circle.

At present, China's economic development has shown a weakening trend, which means that the fashion industry must follow the "pformation" and turn to other battlefields.