Guangdong Brand Exports Seize The Bridgehead Of Fast Moving Domestic Bags.

Gao Qing Li, chairman of leather goods and bags Circulation Association of Guangdong Province: the competitive advantage of Guangdong leather goods lies in its low price and good quality, and the quality of five star rating sells stalls.

South Guangzhou Railway Station, Guangzhou bus station, provincial bus station and Guangzhou Fair, the old exhibition hall, north airport high-speed, with an annual turnover of more than 30 billion yuan, gathered at home and abroad more than 1000 merchants, Sanyuanli is known as the world's Leather luggage distribution center, recently Baiyun District was awarded the first "China leather goods business capital" title by the China Leather Association. At present, the Guangdong economic and Trade Commission has listed the Sanyuanli leather goods business circle.

The focal point of the international procurement center for leather goods.

Gao Qinli, President of the leather goods and bags Circulation Association of Guangdong, said in an interview with the new express reporter, "Guangdong leather goods should take this opportunity to speed up the building of Guangdong brand, do a good job in brand export, and seize the bridgehead of domestic fast drying bags."

Brand export wants to build Hubei base

Since the 80s of last century, the professional market of leather goods business in Baiyun District has reached 34, and the number of business operators has reached 12 thousand. Among them, the number of luggage enterprises has reached 8650, and the number of Enterprises above designated size has exceeded 6000. The total output value of the bag industry has reached 30 billion yuan, the output of luggage and bags has reached 189 million, and the export volume of luggage and bags has been about 1 billion 470 million dollars, and the total tax volume of luggage products above the scale has reached 180 million yuan. "80s"

A series of data makes Sanyuanli leather goods business occupy a leading position in China's leather industry.

Recently, Baiyun District has been awarded the title of "China's leather goods business capital". As an opportunity, businessmen in Sanyuanli are planning to speed up.

Work to deepen the influence of Guangdong brand.

Gao Qinli, chairman of the leather goods and bags Circulation Association of Guangdong Province, revealed in an interview with reporters today that after obtaining the title of leather goods, it is planning to take the lead of the association and build a leather shoes, fur clothing and leather complex in Central China, making it the headquarters base of the Guangdong brand. "At present, the base will be set up in Ezhou, Hubei, and the area of the future base will reach 3000 mu."

Reporters learned that in 2007, the Wuhan city circle was awarded the national resource conserving and environment-friendly society comprehensive reform pilot area.

Taking this opportunity, the state approved the plan for the inter city rail pit network of the Wuhan metropolitan area, and invested 42 billion yuan to officially build 4 intercity railways from Wuhan to Xianning, Wuhan to Huangshi, Wuhan to Xiaogan, Wuhan to Huanggang, with speeds of up to 200 kilometers per hour, and the intercity railway network also covered the Ezhou city.

"At that time, it will greatly shorten the time from Ezhou to Guangzhou, plus the level of labor, electricity and rent in the region is better than that in the Pearl River Delta region. I believe we can better play the advantage of Guangdong brand."

Gao Qinli thinks.

In fact, since the economic downturn this year, the growth rate of the luggage industry has also declined. Customs data show that the export volume of bags and similar containers in the 1-9 months of this year was 18 billion 98 million US dollars, an increase of 5.5% over the same period last year. The growth rate reached 37.1% in the same period last year. "The economic downturn is just an opportunity for the industry to expand abroad. We estimate that the international economic crisis will last for 3-5 years. Now it is also a good opportunity to expand abroad and brand."

Gao Qinli disclosed that at present, the headquarters base planning has been in contact with the local government.

Fashion is Guangdong's brand advantage.

"Guangdong enterprises worry a lot about brand creation. They worry that they will increase their operating costs. But this concept must be changed, and without further changes, Guangdong enterprises will catch up with brands in other regions. We must keep Guangdong brand, especially the dragon head position of leather goods brands."

Gao Qinli reminded.

The reporter understands, at present, at the brand development level, the Pearl River Delta region has less momentum than the development of Jiangsu and Zhejiang, which makes accelerating brand cultivation more urgent.

"Like Shanghai, now has become a domestic top brand distribution center, Guangdong brand must seize the critical moment of strength."

Gao Qinli disclosed that at present, there are 10 thousand -2 registered trademarks of leather goods in Baiyun District, but many SMEs still do not attach importance to brand building.

"Five star quality is the competitive advantage that we sell at the big stalls."

Speaking of brand positioning, Gao Qin Li thinks that

It is the future advantage of Guangdong brand's external competition. "Like many of our businesses, many of them have relatives and friends abroad. They will bring home some very popular local commodities when they return home. After they come back, they will create their own products after research and development, and update, so one of the characteristics of Guangdong's products is their full sense of fashion."

It is also precisely because of fashion that such bags should be fast moving products, with moderate prices and huge sales volume. "Guangdong should learn to rely on its own advantages to seize the bridgehead of fast moving bags. We expect that the terminal selling price of such products will be about 2000-5000 yuan. In terms of profits, the development of brands will double the profits without brands."

Gao Qinli told reporters.