Marketing Theory That Garment Enterprises Should Know

In recent years, I really hate but have to accept a reality that is often regarded as.

On the marketing side of the "home", and many of these evaluations are not goodwill, I once cried and had no choice but to think about it: imagine that a reader who has not read a marketing book or monographs of a clothing enterprise, and a marketing person who doesn't read anything other than pornographic novels, has become a "marketing theorist"?

I often take the example of tricycles and 307 cars in my family to educate my son: every time I return to my hometown, the 307 car always runs out of a tricycle in the country lane, but my son once asked me, "why is this? Why?" my answer is: first, people are familiar with road conditions than we are; two, people's driving skills are better than ours.

At the same time, I will continue to ask: if the national highway? If the high speed? The answer is: 1, on the National Road, the tricycle does not run 307; 2, on the highway, tricycles will not permit access.

I want to use this example to compare the importance of "marketing theory" to the marketing of clothing enterprises. It may be very appropriate: experience and technology can also make things happen, but there are limitations. Marketing theory guidance is a magic weapon for entry and expansion.

Perhaps, because of this, people who never read any marketing books of any clothing company will often have some unnameless fears, because I do not have much clothing marketing, I have never studied this aspect, and two have not read this book.

But now the state of mind is not as good as before, and there is no mood for studying in a calm mind. In desperation, I have to ponder myself bitterly: since I do not want to read other people's books, why not write my own books? Since I do not want to see other people's marketing theory, why do they not sum up the right of things to be published by marketing theory? So a book comes into being. So, a marketing theory known as "the 21 marketing plan of clothing enterprises" is ready to come out.

Although I know that this is both immature and paranoid, some may be summarized by others, but to me, this is indeed my most original ecology.

If you are really careless with the "masters"

Please don't mind if we happen to agree.

In my opinion, there should be many marketing theories in this world. If we go to Changqing, we can go there on foot or by bike or motorcycle. Of course, it is also good to take a bus. If we drive a BMW Benz or a private jet, it may be more convenient.

But any way should be accepted in principle, as long as you feel fit.

But the same way, each way has its own advantages and disadvantages: walking too slowly, riding too tired, sitting on the bus can not be specific, too expensive to drive, and have to repair the airport by air. Can you say that one way is going to be good? Is it right? There is no right or wrong in this world, only suitable and inappropriate.

His fatal weakness was accidentally discovered in an Olympic Games after the first victory of the US team.

On that day, the American swimmers who had made outstanding achievements gathered together to celebrate the presence of their mentor, Charles, who eventually lifted him up and threw them to the deep water of the swimming pool.

Seeing him struggling in the water, he sank towards the bottom of the pool.

Seeing the coach sink the bottom of the pool, the players laugh at the pool.

It's been a while, and Chavul hasn't come to the surface yet, when everyone suddenly realizes that the swimming instructor who has trained many "Water Dragons" doesn't know the water-based "dry duck"! The players are watching the great events quickly and quickly jump into the water and pick up the dying Chavul.

Fortunately, he was saved from bad luck.

Thereafter, whenever he saw that the team was going to win, he would sneak away.

Perhaps, this can still explain some of the problems, because I was called the "marketing theorist" because of the other business people, and the above examples also explain, "

Sometimes it works.