Innovative Thinking That Clothing Marketing People Should Possess

Innovation is

What is the key to success? What is innovation? It means three meanings, one, renewal.

Second, create new things.

Third, change.

So we have many understandings of innovation. It is called innovation if others have not said it. What we have not done is called innovation, and what we do not think is innovation.

Since this era calls for innovation, then the "high rise building rises from the ground", the innovation of thinking is the most basic and the most difficult innovation. There is an advertisement saying: "how far is the thought, how far can we go", "what can not be done, only unexpected" illustrates the importance of thinking innovation and all the outline of innovation.

When it comes to the innovation of thinking, let me talk about the practice of human marketing in recent years, summarize it and see if it is enlightening for our marketing activities.

First of all, the most favorable conditions and factors are put forward to achieve effective integration of resources. Just like picking a wife, before having any substantive contact, only by looking at its appearance first, can we decide who is beautiful and who is most likely to get close to their expectations. This process is actually the preparatory stage of the research in the early stage of the market.

"We should concentrate our strengths and break them one by one", that is to say, when the situation between the two sides is not very clear, we should first concentrate on the advantages and let you take a few roads. I only fight all the way. Only if we grasp the initiative first, can we win the war.

In marketing war, the way of thinking determines the way out and the pattern determines the ending.

Creative thinking is the premise of creative practice and the premise of creativity.

If Focus Media divides the new media audience, Qingyang shampoo has the advantage of separating men and women from each other, which makes people look very beautiful, and attracts consumers through "appearance" packaging.

Vision and footsteps lay the foundation for buying.

Business opportunities (global brand network) have come and the "broad road" that promotes the rapid and sound development of the economy shows that the shorter the Yu Shichao skirt, the faster the better the economy.

This is the beginning of a new era of stimulating domestic demand and achieving double harvest of spirit and material.

Therefore, it is not difficult to see that innovative thinking is relative to traditional thinking, and the creative thinking of clothing enterprises is also available to everyone.

Only ordinary people are traditional thinking, conventional thinking dominates, so its creativity can not be played out.

The move not only breaks through traditional thinking, but also breaks the confinement of morality, realizes a qualitative leap in marketing, and creatively develops the "benevolent invincible" to the new height of "human body invincibility", which is an inevitable outcome of Kong Xue's practice in the practice of market economy.

It has greatly shocked and influenced the development of our innovative thinking.

This new thinking is not constrained by conventional ideas. It breaks or extends the tradition and seeks answers and methods for the uniqueness of the problem.

The innovation should be fearless and fearful, and his creativity will not come out. Zhang Ruimin of Haier said a classic language. What he said is innovation, and innovation is a kind of creative destruction.

Therefore, we should keep our mind closed and we must open the space of thinking before we can innovate.

A society without personal originality and individual voluntary uniform will be an unfortunate society without development.

Drucker, a management guru, also said that for clothing enterprises, either innovation or death.

The history of our social development is an innovative history, that is, a garment enterprise.

Practice, the history of creativity.

Therefore, innovation is not only the soul of a nation's progress, but also the source of human reproduction.