How To Find Attractive Sales Promotion Topics

In the traditional sense, the "golden nine silver ten" consumption season is about to come.

This year, we celebrate the two important festivals of the 60 national day and the Mid Autumn Festival. For most garment enterprises, we hope to use this opportunity to sprint the performance of the second half or even the whole year.

Costs and resources.

In fact, clothing promotion means no more than "giving, folding, lowering, returning" or its combination. Therefore, the packaging integration of Clothing promotion is particularly important.

A good activity is first delivered to the consumer through a concise theme and a sentence. Therefore, the theme of the activity is like an invitation to the event, which is related to the ability to attract customers. Only the guests come, the feast is meaningful.

So, how to conceive an attractive theme of Clothing promotion?

1, the theme of straightforward activities should be based on the maximization of the interests of customers.

If the clothing promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by the customer and serve as a publicity theme.

If the way of cash return is used, it will be more attractive if the "maximum return XX yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX yuan" will be more appealing to consumers.

2, prudently use the theme of violence.

Plainness is not violence. Some clothing companies like to use "bottom up", "Craziness" and "1 fold up" in the theme of Clothing promotion activities.

It will be able to impress the consumers. The promotion of clothing should not only consider the sales profits during the activities, but also consider the usual sales and brand image after the event.

Too much "violence" Clothing promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from their clothing sales promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

3, emotional themes are easy to impress customers.

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers' specific needs for products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeal in certain aspects, form resonance and establish lasting relationships, and then form consumption habits or brand loyalty.

The emotional theme of Clothing promotion is actually that the theme should have a certain culture. For example, some clothing companies like to use the "dream plan" on the theme of Clothing promotion.

4, the theme of interaction and convening attracts customers better.

"Look for..."

Words like "Carnival" and "together" are often used in Clothing promotion themes to attract customers' interest in participation.

5, reverse thinking, avoid "get together".

Clothing promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia", such as the Mid Autumn Festival and the national day. The theme of Clothing promotion mostly focuses on the "national day and mid Autumn Festival", which is a serious phenomenon. Although it wants to celebrate the festive holiday, it is also easy to be drowned because of no characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

6, not only the "title party".

clothing

We can not just hope to win the title, especially we can not fabricate some unrealistic Clothing promotion themes, and try to flicker customers through the sales promotion headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a word package like bait, Thanksgiving and so on. That is the reason.