Industry Analysis: There Is No Prospect For Chinese Shoes And Other Manufacturing Industries?

China

Falling into a depression seems to have become a sunset industry. This kind of knowledge is very ridiculous.

In fact, manufacturing needs upgrading rather than destruction.

The abandonment of competition rules and speculation can lead to the rebirth of manufacturing industry.

Mr. Wu Jinglian repeatedly quoted President Reagan.

A speech by Professor Bosh, President of the Council of economic advisers, whether it's silicon chips or potato chips, it's good to make money as long as it can make money.

Good companies and bad enterprises are not divided by production, but by profit, management and responsibility.

The manufacturing industry that is in line with the trend of the world is still promising.

The new trend of global manufacturing, the re industrialization of Europe and the United States, China's mechanization to improve efficiency and reduce the negative impact of rising labor costs, and OEM enterprises to Southeast Asia, South Asia and other places.

Under the circumstances of forced reshuffle by OEM companies, the organization structure and management mode of the small towns in mainland China are undergoing profound changes through the light assets strategy.

The Dongguan search company, which visited the company, turned the heavy assets of traditional clothing enterprises into light assets and organized the local manufacturers who were desperate to build their own brands. The company's main design, brand and management took 3 months as the cycle product, from design to cabinet, and launched a few ten new products a day. At the same time, the company also had the nature of financial enterprises, the cost of obtaining cash from brand franchisees, and secured loans for OEM enterprises to solve downstream production enterprises.

Difficult problem.

Enterprises integrate the upstream and downstream industrial chain resources, win the low priced and fashionable products at high speed, and take the road of encircling the cities by villages and small towns.

The pformation of integrated manufacturing enterprises has two major characteristics. One is fast and two is light. If we fail to achieve these two points, we will soon be eliminated by the market.

The core of fast fashion brand is the concept of fast moving consumer goods. ZARA, H&M, UNIQLO and so on all take this route.

This autumn, the fashion FMCG price war starts. As with the electricity supplier, enterprises enter the speed, management and capital extreme war, from product design to push to stores, the fastest is about a week or so.

In the field of mechanical manufacturing, it is another escalation war.

Machinery manufacturing enterprises are located in the middle reaches of the industrial chain, and are sensitive indicators for export and manufacturing. Chinese enterprises are expected to post Germany, Japan and other countries after competing for the middle end machinery manufacturing industry share.

The middle and high-end manufacturing industry is still the trend of China's future development.

The global manufacturing recession is in the mechanical engineering industry.

As a major producer of traditional mechanical engineering, in October 11th, the Japanese government's Ministry of internal affairs announced that the core machinery orders in August decreased by 3.3%, down more than the median value of Reuters surveyed analysts (down 2.5%) and 4.6% in July.

Fell 6.1% compared to the same period.

This order data is a leading indicator of capital investment in the next six to nine months.

According to the statistics released by Japan's machine tool industry association 10, the total order of machine tool equipment in September was 107 billion 204 million yen, down 3% from the same period last year, declining 5 consecutive months.

Japan's orders for machine tool equipment fell 13.2% year-on-year, down 4 consecutive months.

Let us stand in silent tribute to Japan's machinery manufacturing industry, and then turn our attention to another traditional mechanical exporter, Germany.

German machinery exports account for about 20% of the world's total machinery exports. In the 31 production areas of the machinery and equipment industry, German products are the world's top exporters in 21 fields, almost all of the rest in the world.

Machinery and equipment manufacturing has always been the most employed sector in Germany.

According to the German mechanical equipment manufacturers association, in 2010, 908 thousand people were employed in over 6000 enterprises in the industry.

According to the German machinery and equipment manufacturers association, the industry gained 94 billion euros in the first half of 2011, an increase of 18.5% over the same period last year, and exports totaled 68 billion 900 million euros, an increase of 18.2% over the same period last year, of which 9 billion 325 million euros were exported to China, accounting for 41.5% of the total. China became the largest market for German machinery and equipment exports, accounting for 13.5% of the market share, 923 thousand of the employed persons, and the equipment utilization rate increased to 89.9%.

The growth of industrial robots is a bright spot. Due to the increase of labor costs, robots are replacing human resources. At present, about 50 thousand industrial robots in China's domestic market are in service, accounting for 4.5% of the global total. The number of people who live in Japan ranks third after Japan and Korea.

Statistics show that since 2004, the average annual growth rate of the domestic robot market has reached over 40%; the growth rate of the robot in 2011 has reached 51%, and the new installation of robots has reached 23000 units.

The International Federation of robotics predicts that China will become the world's largest robot market by 2014.

This is a big market share.

In the middle end machinery manufacturing field, China gradually catch up. China's machinery products are more than 20% cheaper than that of Germany. After the pfer of traditional foundry enterprises to Southeast Asia, China needs great advantage in the middle and low end machinery and equipment.

Take India as an example, according to the statistics of Gardiner publishing company, India is the seventh largest machine tool consumer country in the world in 2011, and its machine tool industry ranks sixteenth in the world, and its dependence on imported machine tools is 77%.

According to the India Auto Parts Association, by 2018, India automobile, motorcycle and spare parts industry will need at least 1 billion 500 million US dollars to purchase production equipment each year.

Due to the lack of complete supporting industry chain and precise components, India will import large quantities of machinery to meet the needs of machinery and manufacturing enterprises, which is an opportunity for China's machinery and equipment industry.

In mechanical manufacturing such as cutting, in the robot High-Performance AC servo motor and precision reducer, enterprises will be the future winner.

The 8 A share listed companies in the apple industry chain have gone up sharply. So what is the future of the company that really masters the core technology?

The two armies fight, see the direction and occupy the highest point.