How Does Shoe Enterprise Brand Do Well In Channel Promotion?

Match sales promotion.

There are always some classic shoes that are always selling well, and a series of new products can also be promoted with these classic models.

The proportion of matching is very important.

Some companies, when matching new products, simply ask agents to set up enough new products according to the order of old products. New products that lack market support can not open the market, so that agents can only fill the new product deficit with the profits of classic products that have been well managed.

In this case, the worst result is likely to happen: unprofitable agents are not complaining, but are turning their competitors.

Gift in kind.

Container support and promotional small gifts are the most popular channel promotional gifts for shoe companies.

It is worth noting that some enterprises have paid enough attention to promotional gifts, but have neglected the promotion of channels themselves.

For example, a shoe area to promote the new series of summer products, many agents do not want to buy new orders, these small fans can only be stacked in the enterprise warehouse, and even can not reach the terminal.

Therefore, the premise of choosing a gift is that shoe enterprises have already done the basic work of channel promotion.

Another key task in channel promotion is agent feedback.

After all, not every shoe is the best seller, which is the best seller, which are flat sales, which are slow sales, so that shoe companies can timely adjust the structure of shoes and promote the direction.

Terminal promotion - to enhance consumers' interest in new products.

The purchase of new products involves certain risks, because most consumers' buying behavior is based on previous experience, especially in recent times.

The primary purpose of new product promotion is to solve the problem of risk balance and stimulate consumers to make new purchase decisions.

Due to the promotion methods of terminals, the industry has carried out a lot of fruitful research.

Here, we only propose new products at the terminal.

Several issues that should be paid more attention to:

Before purchasing the new products, they train the shopping guide.

Once the new product is placed on the counter, there will be a customer guide to ask the specific circumstances. At that time, the guide must respond fluently, which will further deepen the consumer's interest in new products.

That is to say, before the new products are on the shelves, the shopping guide must receive training and fully understand the new product information.

Well displayed, let consumers shine.

Research shows that consumers always like the goods at first sight.

The container is a new product oriented consumer stage, giving the most prominent location of the most popular new products, and displaying them carefully, so that consumers can enter the shop, and this is the best advertisement for new product promotion.

Focusing on new products can also help consumers quickly understand the characteristics of products and quickly increase their desire to buy.

Make beautiful new sales promotion ads.

Since it is a sales promotion, the more customers enter, the better, and the beautiful new promotional advertisement can play a great role in attracting customers.

The effect of promotion advertising follows a principle: if a customer buys a satisfactory product through an advertisement, the next advertisement will be very obvious, but if the result of the advertisement disappointed him, even if many advertisements were effective before, it would be difficult for advertisers to get the trust of consumers.

Targeted marketing is more effective.

If it is a shoe oriented brand for college students, some promotions should be made on campus when new products are listed, such as sponsoring football matches, campus concerts and making roadshows outside the campus. Not only can it save a lot of publicity expenses, but also can greatly cultivate the brand sense of shoe companies of target consumers.

In the past two years, the target group is located in the University's leisure sports shoes enterprise brand, step by step.

When the terminal's new product promotion is launched for some time, shop managers must carry out sales analysis and summarize.

The sales situation, summed up the need for replenishment, should stop ordering, shoes need to be observed.

This information will become an important reference index for agents to adjust the direction of orders, and to specify the R & D and production direction of footwear enterprises.