The Purpose Of Clothing Enterprises To Promote Sales Activities

First, new products are listed and customers are attracted.

At the beginning of the new product launch, businesses often engage in attracting customers' attention.

。

Such as: spot raffle, roadshow, expert free consultation and so on.

At the scene of the activity, there is a hot blast, dance and entertainment, and product knowledge quiz activities. There are sky banners, slogans, and air blowing.

Generally speaking, the author believes that the entertainment of the activity should be improved to a greater extent, attracting attention and raising attention is the most important consideration. Secondly, we should engage in moderate price concessions during the activity period, and induce some customers to try purchasing actions for new products.

Two, restrain competitors and protect the clothing market.

To some extent, the fierce competition in clothing market will evolve into a competition of sales promotion means. Whoever has strong and effective promotional activities in clothing will have a higher share of the clothing market and who will have the right to decide how to beat the opponent.

Therefore, when competitors are engaged in clothing sales promotion activities, we must not take it lightly. We must carry out targeted promotional activities.

Otherwise, once passive, it will be beaten everywhere.

The author has operated a breast disease product.

There are many similarities in price, packaging, advertising strategy, promotion means, and even the mode of channel development.

The author adopts a follow - up strategy and imitates and learns all the competitors' strategies. For a time, the clothing market share in the A regional clothing market is almost evenly divided.

I do free infrared breast detection; we buy five gifts one, the opponent buys three to give one; we engage in terminal interception to the salesperson, each box rebates two yuan, the opponent rebates three yuan.

Such a promotion strategy, which is aimed at restraining opponents, may not necessarily increase sales and income, but resists the opponent's promotion of promotion and protects itself.

Avoid the purpose of opponent's aggression.

Three, compete for customers and expand the clothing market.

When the product is in a strong competitive position in the clothing market, there must be no slack and slack thinking.

Clothing sales promotion activities should continue.

At this time, the purpose of promotion is to compete for customers and expand the clothing market.

Do not belittle this kind of sales promotion method, it can enhance customer's customer price in an invisible way, step by step, according to different store business scope, can make clear how to make simple and effective promotion.

No matter in terms of sales promotion and sales promotion, we need to seek innovation and creativity.

Strive to eliminate competitors in the shortest possible time.

You can't give your opponent any breathing.

The fact is that some of our strong brands in the clothing market are often dissatisfied with their opponents at this stage due to complacency and contempt for the enemy.

Four, reward customers and increase sales.

If the product is a small product, or is in the recession of the product and there is no big investment in the promotion cost, how can we do it if we are not promoting sales?

If you don't want the product to die unnaturally, the shop must organize the sales promotion activities.

Do not promote sales simply for promotion. If activity is to clean up stock, the promotion of inventory must indirectly drive the sale of high margin products in the store. I believe that clothing sales promotion activities should continue.

The purpose of this time is to do everything possible to promote sales.

Whether to buy gifts, or to cash in cash, to return gifts, and to reward prizes depends on your Eight Immortals crossing the sea.