New Idea Of Shoe Machine Marketing: "One-Stop Purchase Mode" Value Added Service

Development is closely linked with the machinery industry. In the face of changeable market competition, the footwear industry constantly puts forward new processes and new requirements.

Machinery industry, while providing advanced equipment, must also do well in various services.

Therefore, the upstream suppliers of Fu Cheng, Zhongtai, Qi Hao and other shoe clothing businesses have changed their business models and launched the "one-stop shopping mode" to become Gome and Suning in the shoe machine industry.

China has become the world's shoe processing base.

In the face of the new situation, China's machinery enterprises should increase investment in technology and capital, learn and absorb advanced international machinery experience, and dare to innovate to produce equipment that meets market demands in practice.

Shoe-making enterprises not only need sophisticated mechanical equipment, but also need communication and cooperation among their peers to strive for better operation and service.

Nowadays, the phenomenon of malicious price war can be seen everywhere in order to grab orders. The result is that even if an enterprise gets the order, the profit it can get is limited.

Under such limited profit space, the after-sales service of shoe machine enterprises is much harder to be guaranteed.

With the aim of breaking the malpractice of the industry and seeking a better marketing mode to maximize profits and optimize service, Jinjiang Lixing shoe making equipment Trade Co., Ltd. has abandoned the traditional business mode of selling one or a few brand shoe machine products.

First shoe machine, accessories one stop purchase supermarket.

At the same time, Fu Cheng, Zhongtai, Qi Hao and other upstream suppliers of shoes and clothing in Quanzhou have also changed their business models and launched the "one-stop shopping mode".

One stop procurement reduces costs

One stop shopping will change the traditional vertical procurement to horizontal one-stop shopping.

Businesses do not need to rush to major machinery stores, and a site can easily solve the problem of procurement diversification.

Hundreds of dozens of shoe machine brands have been collected in the shoe machine supermarket.

It includes the famous shoe machine brand in China, Thailand, Liangjiang, Lu Xin and other industries.

The complete equipment can basically meet the equipment needs of different types of shoemaking enterprises.

"What is the most important thing about the brand expansion of shoes and clothing? That is to disperse procurement props or equipment. This mode is not only tiring, but also the price of each single variety is higher."

Seven good prop Group Chairman Cai Xiaoqiang said.

According to the statistics of the industry, the single product purchased from scattered props is 10%~20% higher than the total purchase cost. The series of prop products arrive at stores for 7~15 days faster than single props.

The supermarket also launched the "high school low" three grades of collocation, to provide different customers with the overall and personalized package needs, enterprises can independently and flexibly, according to the current situation of their own enterprises to choose the most ideal equipment package.

It is understood that centralized procurement has the advantage of "the most reasonable price and centralized management".

One stop greatly reduces the intermediate links and time costs of purchasing, achieves dynamic balance and reasonable allocation of resources.

More value-added services

More value-added services are another watchdog chip for one-stop shopping.

Due to the integration of the equipment and props of various advantages in the industry, the enterprises can be involved in the decoration and installation of the workshops and shops in advance according to the actual needs of the enterprises, and help enterprises plan equipment, props selection and placement.

This is what we can not do in the past business model.

For many brands of shoes and clothing enterprises, like previous supply and demand shoe making equipment no longer meet the needs of customers, customers are more concerned about how to provide more comprehensive and quick technical support for them.

These are the previous business models can not do.

The one-stop procurement of shoe machines provides an omnibearing and multi-channel procurement platform for customers. It sets up a large number of suppliers, and customers do not have to worry about purchasing after entering the platform. Supermarkets provide customers with a series of follow-up services to meet the requirements of distribution and saving management, and solve the needs of customers.

The rise of one-stop means that upstream suppliers are trying to pform from manufacturers to channel providers.

With the development of the market, the one-stop procurement management mode will also extend to other fields of machinery, such as textile machinery, clothing and so on.