Textile And Garment Enterprises Should Expand Export Channels

Textile and garment export enterprises are facing unprecedented challenges because of the weak external market demand and the rising domestic production costs. Meanwhile, Clothing domestic market How can enterprises that are eager to make both internal and external markets to stabilize the international market share and grasp the growth opportunities of clothing domestic market?

"Internal and external troubles" forced the industry to transform and upgrade. Since this year, the continuous downturn of external market demand and rising domestic production cost have become the primary problems faced by China's textile export enterprises. At the meeting, deputy director of the Ministry of Commerce's international trade negotiations, Chong Quan pointed out that the deterioration of the European debt crisis is still affecting the pace of world economic recovery. Emerging economies are suffering from external demand, inflationary pressures and economic growth. The global economic recession has led to a downturn in international market demand, and China's textile and clothing exports have also been strongly impacted. The first impression largely determines the time of customers' stay in the store and the behavior in the sales process. China's textile and apparel exports totaled 162 billion 30 million US dollars, down 0.7% compared to the same period last year. From a single month, except for March and May, other months all showed negative growth. This has never happened in the past 10 years.

Although China is still the largest textile exporter in the world, the export share of China's textile and apparel markets in Europe and the United States has declined in the first half of this year, indicating that some orders have been transferred from China to other countries. The reason is that, apart from the comparative advantages such as low cost labor force, cotton prices are seriously hanging upside down, China Textile and garment industry Over the years, the drawbacks of structural contradictions and extensive management accumulated by rapid development have become increasingly prominent, which has become a major obstacle to industrial development. It is indicated that the retail price of China's textile and apparel products is generally 3~10 times that of the factory. Some enterprises lack the independent brand because of their lack of innovation ability, and are in a disadvantageous position in the international industrial chain and value chain. Therefore, although enterprises continue to strengthen cost control in production and processing links, many enterprises are still facing losses and even forced to withdraw from the market.

Under the unfavorable situation of "internal and external troubles", the transformation and upgrading of textile enterprises has become the consensus of the industry. Shop assistants should undertake a series of tasks such as soliciting customers, guiding and watching, dressing recommendation, wearing consultants, and so on. Their ultimate responsibility is to be responsible to the boss, try hard to sell clothing to every customer, and win the "repeat customers" with the best performance. China is a major exporter of textiles and clothing, accounting for 35.2% of the world's total exports in 2011. China's textile and garment industry has its advantages, but it also faces challenges. In order to enhance the competitiveness in the international market, the first thing that customers see when they enter the store is to greet their shop assistants. If the salesperson wears their own clothes so that customers can hardly agree with them, then the next thing can be imagined. Most clothing stores wear their own store's clothing brand to their shop assistants, and textile and garment enterprises urgently need design upgrading and brand building. channel We should focus on development and upgrade the industry's smiling curves at both ends.