First Tier Cities Tourists Like To Buy Hermes Brand Clothing.

Tourists from north to Guangzhou first tier cities

It has begun to turn to deep Lantau and Lamma islands.

However, other mainland tourists are still shopping for luxury goods in shopping malls.

Yesterday, the latest survey by Nelson, a well-known global survey company, showed that shopping and consumption remained the main purpose of mainland tourists visiting Hong Kong.

Among them, non tier cities tourists spend an average of HK $22000 (equivalent to RMB 17 thousand and 800 yuan), of which 71% are used for shopping, up 10 percentage points from the previous year.

Ms. Li, who lives in Jiangbei, seems to be able to confirm this.

During the golden week this month, she went to Hongkong with her husband and son and his family for three visits to Disneyland, Ocean Park and other attractions.

"The whole trip cost 18 thousand yuan. Besides air tickets and hotel accommodation, it costs more than 5000 yuan. Shopping is the biggest consumption."

Yesterday, she told reporters that he went to Hongkong to buy a brand-name watch for her husband. He bought some cosmetics and bags, bought some clothes for his children, and spent about 10 thousand yuan.

What do mainland tourists like to buy? According to Nelson's survey, tourists like first tier cities such as North Shang Guang are not only limited to luxury brands, but also prefer unique and relatively small brands. For example, 31% of the first tier cities choose to buy Hermes.

25%, buy Cartire jewelry.

However, a large number of non tier city tourists are still attracted by brand image and reputation. These novice tourists prefer more popular luxury brands, such as 51% will choose to buy LV (Louis Vuitton), 24% will choose to buy Gucci (Gucci), 13% will buy Olay (OLAY), Neutrogena (Neutrogena) and other cosmetics.

"With the accumulation of experience and the increasing demand for consumption in Hongkong, tourists from the first tier cities have gradually changed from novices to frequent visitors. On the contrary, tourists from non tier cities show some early tourists in the first tier cities.

And behavior. "

Nelson, managing director of Hongkong, was explained by Yue de.

In terms of scheduled travel, the Internet has become the biggest help for tourists.

According to the survey, from the perspective of travel planning and information collection, most tourists rely heavily on "word of mouth". After the collection of information by micro-blog and online travel blogs and online forums, this proportion rose to 74% in non tier city tourists from 38% a year ago.