Deepening Channel Terminal To Expand Garment Export Market

In clothing External market In the period of no obvious improvement, in addition to enhancing the added value of products, how can the textile export garment enterprises expand the profit margins of export? Learn from the services provided by the importers for retailers, and make direct transactions with the channel terminal market.

All along, the domestic garment enterprises have attached great importance to the improvement of production technology, but they lack the attention to sales channels. In 2012, 50% of the garments were produced in China, but only 2% were directly supplied to the United States, and importers took a large part of their profits. If textile and garment enterprises want to jump through the links of importers and directly do channel terminals, we must clearly enhance their competitiveness from what aspects. I think suppliers should first deepen their understanding of the market, understand consumers and grasp the information of the industry. Veteran buyers would like to hear from suppliers about what our competitors are doing and what kind of products they sell better.

Secondly, the trend forecast and inventory management services provided by importers are also valued by us. Many American middlemen are experts in product sales forecasting. He will tell our buyers which style has done much to help us control inventory effectively. In this regard, I suggest that domestic suppliers reserve some stocks in the us to facilitate retailers replenishment. The biggest challenge we have to buy in Asian countries is to deal with unsalable goods. As far as I know, some suppliers have long-term cooperation. channel The stock base has already been established in the southern or central area of the United States, and the textile products in the local reserve may only account for 10% of the sales volume, but it can cope with the replenishment needs of retailers in time. " Chen Hong said.

Shaping the clothing brand to win the reputation of the domestic market, for textile export garment enterprises, the downturn of the international market in the forced garment enterprises transformation and upgrading, but also let their eyes fall to the domestic market. The vice president of the China Federation of Commerce pointed out that in 2015, the domestic consumer goods market will develop to the scale of 32 trillion yuan. At that time, China will surpass the United States and become the largest clothing consumer market. But there are both business opportunities and competition in this market. In 2011, foreign clothing companies accounted for 61% of the top ten of clothing sales. In the process of market competition, China's textile and garment enterprises must take the clothing brand as the core competitiveness, enhance the awareness of clothing brand, and strengthen the management of clothing brand. "The shaping of a clothing brand can not rely solely on advertising and celebrity endorsements. Clothing enterprises should enhance the image of clothing companies from product quality and reputation of garment enterprises. In the early stage of clothing brand establishment, garment enterprises can first locate in regional clothing brands, and strive for wider market share after long-term development. Say.

Among the garment enterprises participating in this exchange, there are not only some textile and garment enterprises that already own clothing brands in China. When they shared the successful experience of developing the domestic market, they all thought that Clothing brand It is not an overnight event. In this process, it is necessary not only to play the long-term advantages accumulated by foreign trade garment enterprises, but also to innovate continuously in product design and marketing mode: from the needs of consumers, designing R & D products; expanding the popularity of clothing brands with the help of large department stores and garment enterprises to the market and consumers.