Children's Home Textile Brands Are Increasingly Hot To Seize The Baby Bed Emerging Market.

With Spiderman's bedclothes and Disney's bedclothes appearing, children Home textiles Also began to occupy a place in the industry, derived from the kids, Bo Yang baby, Yimei Xuan home textiles and other independent children's brand has also been recognized by parents and children. However, Miss Lin, who has just given birth, told reporters that she wanted to buy bedclothes such as baby pillow, bed and so on for her newborn son, but he did not find it in these big brand children's home textile brands.

The main function of baby pillow is to prevent the baby's head from turning, and not to give the baby's cervical spine compression. The neck of the newborn is straight, and the baby's cervical vertebrae are oppressed with a pillow. Therefore, the baby pillow requires that there is a pit suitable for the baby's head. The bed girth is a cotton bag wrapped around a small bed to prevent a child from turning over in bed.

The price of baby pillow on Taobao is very different, ranging from 20 to 300. Miss Lin finally chose a pillow with the highest sales volume on Taobao. The price is not bad, more than two hundred yuan, or even higher than the price of adults using pillows. But Miss Lin feels that it is worth using as long as it is easy to use. After all, the child's head is long and slanting, which will affect the rest of his life. The choice of ramie fabric is good air permeability. The baby sleeps for more than 18 hours a day. The pillow with good humidity and antibacterial effect can prevent infantile diseases such as eczema. The bed circumference chose the online shop specializing in baby products, specifically looking for products with relatively high evaluation.

According to the official statistics of the 2008 China Statistical Yearbook, the total number of children aged 0-4 is 66 million 725 thousand and 100, of which 22 million 986 thousand and 200 of the urban population (0-4 years old), the high income class of the residents is growing rapidly, and generally only one child has higher requirements for the choice of crib. To sum up, the baby bed market has great potential for development.

Reporters asked about a well-known brand in Nantong. Extension Personnel, why the production of children's home textiles is not involved in infant products. The company chief told reporters at home textile investment network that although the early discovery of a wide range of infant products, but the main reason is that the standard of producing baby bedding is different from the standard of producing children's bedding, so it has not been involved in the baby series products. Baby cot is a bed product for children aged 0-3, whose fabric and antibacterial properties are different from those of children over 3 years old. Special production lines are needed. Once we set foot in the baby series, we need to invest more in manpower and resources than in developing a children's brand. In addition, at present, consumer recognition has not yet reached the purchase of baby cribs in children's home textile shops, and it is still a common choice to buy them in maternal and child shops.

The reason is that the development cost is too high and the market acceptance is insufficient. Brand home textiles The main contradiction is not involved in the infant market. But these are only in the theoretical speculation stage, whether there is a home textile enterprise "kill theory", become the first person to eat crab, seize this emerging market, we need to wait and see.