China Is The Main Force Of Clothing Consumption In The World, And Korean Enterprises Are Stepping Up Their March To China.

The Republic of Korea

In 2009, China's SK Networks women's clothing brand "Orcot" plans to increase the number of Chinese shops from 52 to more than 70 by the end of this year.

With China becoming the "main force" of clothing consumption in the world, Korean garment enterprises have accelerated the pace of entering China.

The core strategy of Korean clothing enterprises is to create famous brand image.

Since the beginning of the business, enterprises have begun to enter senior department stores and shopping centers in major cities in China, which can enhance brand value and increase sales.

In 2009, we entered the SK Networks of China.

All products of the brand O 2nd were exported to China after the completion of the production in South Korea, and launched a key marketing campaign for senior consumers. Its price in China is 70% to 80% higher than that in Korea, but this does not hinder the rapid increase in sales. It is understood that the sales volume of China's region last year reached 50 billion won.

The company also plans to increase the number of Chinese shops from 52 to more than 70 by the end of this year.

In addition to SK Networks, the first wool weaving, LG fashion, clothing and love also set up stores in the main department stores, and made changes in the Chinese market.

In the first time, the main brand of "first wave" was launched in China, including the "one-stop shop" including men's wear, women's wear and accessories.

In addition, it also set up a design center in China, using Chinese favorite red, or introducing wrinkle free trousers and other products for Chinese market.

The price of "Bo Bo" in the Chinese market is consistent with that in the Korean market. This is to pmit the image of "senior casual wear" that has been built in Korea to China.

Binbo plans to increase more than 30 stores in China this year and increase the number of stores to 145 by the end of the year.

The first goal is to increase the sales volume of Binbo in China to over 30% in the next 5 years.

First, Mao also launched the first "ALCEE" targeted only at Chinese consumers this autumn, targeting 35 to 45 year old middle-aged women.

Until last year, clothing and love were mainly concentrated on casual wear and children's brands. But from this year on, clothing and love has gradually entered other fields in China through the acquisition of Italy brand, such as sports clothing brand "BELFE" and "leather bag brand" Mandarina Duck ".

Clothing and love related personage said: "by 2020, clothing and love will create 10 trillion won sales in the Chinese clothing market, so the love affair is developing towards the comprehensive fashion brand."

Last year, sales of clothing and love in the Chinese market reached 1 trillion and 600 billion won.

LG fashion and France Lok ye ye headquarters jointly founded "Le Fei Ye China" to take over the Chinese outdoor products market.

Last spring and summer, when the product was first launched, it increased to 6 stores in 1 years and 6 months.

LG fashion related personage said: "China's outdoor products market is growing by 35% every year. As of 2015, China's sales will reach 200 billion won."