Luxury Women'S Clothing Market Is Monopolized By International Giants, And Domestic High-End Women'S Clothing Is Still Growing.

China in recent years

The industry is showing "accelerating" development trend: in 2011, the retail sales of women's clothing market in China was about 580 billion, the compound growth rate of 04-11 reached 12.43% in the year of 2011, and the growth rate of 10-15% is expected to maintain in the next 5 years.

The development of women's wear industry and the characteristics of women's consumption determine that the industry is showing a "multi, small, scattered and low" competition pattern. The concentration will gradually improve in the future. The women's clothing industry is still in the growth stage, and the future growth will be huge.

At present, the luxury women's clothing market is monopolized by international giants, concentrates high, channels begin to sink, and presents the trend of reclaiming agency rights or repurchasing franchised stores into direct battalions.

Luxury brand women's clothing.

The high-end women's clothing is in the early stage of growth. Multi brand strategy and channel sinking are the main trend in the future. The domestic independent high-end women's brand competition has occupied a certain market share with three aspects of brand positioning, product style and channel distribution, and has shown a good development trend.

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Diversified channels and cost-effective are eternal themes.

Less lady dress is one of the richest subdivision industries in brand clothing. It is estimated that the proportion of stores and online channels will increase in the future, and the proportion of general merchandise and other channels will decrease.

However, due to the high degree of fashion and high popularity, distributors are more difficult to manage, and the existing ordering system can not meet the needs of the quick response of the little ladies dress to the supply chain, so it is difficult to have large-scale professional dealers.

Fewer ladies wear target customers are one of the worst brands with poor brand loyalty, and are good at accepting new things. Therefore, the "cost performance" is the eternal theme. This requires less ladies' clothing enterprises to appropriately enhance R & D design on the one hand to improve the fashion and individualization of products, on the other hand, increase the proportion of direct sales or flat channels so as to reduce circulation and ensure certain profitability under low magnification.

The development of the domestic women's wear industry started late, and it is difficult for the women's clothing brands to compete directly with the international luxury brands in the short term. Therefore, many domestic independent advanced women's clothing brands focus on high-end women's clothing through differentiation.

At present, the advanced garments in the first and second tier cities in China are in the stage of rapid development. The development space of the popular clothing in the three tier cities is still huge, and the advanced garment is in the initial stage, so the high-end women's clothing will have a wide space for future growth.