Making Clothes Business And Winning Customers' Hearts Will Surely Make Profits.
If we
Clothing enterprise
Or when manufacturers are doing marketing, if we are not so eager for quick success and instant benefits, the first thing we should consider is how to buy.
Transfer the original idea of "digging the mind" to the sales promotion, paying attention to customers' "buying" their customers' satisfaction and their enjoyable experience, mostly for customers shopping.
Experience marketing links, convenience, hardware environment, taking tools, trial eating, trial and other aspects to provide convenience for customers, and persist in the long run.
It will be more rewarding than a fancy promotion with huge investment.
A chain clothing enterprise abandoned many fancy sales promotion methods, and they decided to return to their true roots in marketing and return to the essence of marketing.
Most of them turn to the time spent before selling, and focus on how to buy their target consumer groups, including customers outside the store.
The demonstration of marketing links before entering stores, entering stores, browsing commodities, selecting commodities, and so on, to find out which marketing links need to be "bought" to customers.
The above case shows that how to buy is not like selling in traditional marketing, but it needs to spend a lot of money and invest a lot of manpower and material resources to buy it. Besides, the input and output of traditional marketing are more and more unbalanced. The more investment, the less output, the more sales.
The more gross margins are.
First of all, we should thoroughly study the market segments of the shops and business circles, and the needs and purchasing habits of various types or consumer groups.
Habits and lifestyles (such as consumption and purchase of young and middle-aged people) will be different.
Retail clothing enterprises must be thorough
Thorough research
Consumer
What are we thinking now and predict the future potential consumer demand through the current demand characteristics?
How can the garment enterprises be satisfied? How can the interior resources of the garment enterprises be tilted, truly stand in their position to think and find problems, and at the same time seek business opportunities, and study the combination of commodities on the basis of this.
In recent years, a large number of retail clothing enterprises have been offering a "short board" marketing behavior, such as buying 100 to send 120, or offering "the lowest city".
"Price" to "shopping" and so on, and few clothing enterprises based on the "long line" in moving customers, in how to manage the customer's "heart" to calm down and ponder, and formulate suitable for the clothing enterprise's marketing strategy and operation policy.
Our retail clothing enterprises or suppliers are always full of some fancy, no real benefit or trick or seduction, which are against the content of business ethics or marketing essence. They will be reduced from the short-term profits of garment enterprises. But from the long-term development, such as the cafes in the above cases, if we have already bought customers' pleasure, satisfaction, moving and loyalty, we have bought the hearts of our customers, and our short-term loss customers will help us to get back in the future.
I am convinced that with the deepening of the retail competition in the future and the increasingly rational consumption, the retail pattern will definitely eradicate the clothes enterprises that deceive consumers by relying on tricks, flickering or wont to use tricks. They will surely be lost in the huge business war.
Those who consistently insist on creating customers' satisfaction and unexpected surprises always insist on "buying" continuously and honestly in daily marketing activities.
customer
The happy experience, satisfied and loyal clothing enterprises are the real winners of the future marketing. Because they are constantly and diligently constantly buying and constantly giving them, they will eventually "buy" the vigorous future of the garment enterprises.
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