Marketing Breakthrough Of Garment Enterprises After The Outbreak Of Financial Tsunami

Nowadays domestic

In order to attract customers' attention and promote sales, the selling sites or manufacturers often arrange full-time staff to shout or sell as usual in the rush hour of passenger flow. Retail sales and shopping coupons, such as buying 300 yuan to send 300 yuan, membership discounts and so on, have become normal business practices.

This peak hour is crowded, crowded, noisy and busy. For sale sites, it is a threat to eliminate the hidden danger of safety for customers, especially for the middle-aged and elderly customers, or to make the high consumption customers eager for elegance.

Since the outbreak of the financial tsunami, many local businesses have been losing their performance growth, and the efficiency of single stores has reached a new low. In recent years, retailers and upstream partners have worked hard and struggled to "sell", but consumers seem to be more and more reluctant to buy. Is traditional clothing marketing already entering a dead end? Sun Tzu said, "war is not constant, water is impermanent, and all wars are in harmony with Clipsal.

Therefore, those who are curious are infinitely like heaven and earth.

In ancient times, the military strategist paid attention to the combination of Qi and Zheng and achieved victory by surprise.

It means that people who are good at catching up with others will have endless changes in tactics, just like all things in the world.

So how can we win and break through in the fierce competition of fashion marketing? I believe this problem has been besetting our generation of retail professional marketers.

Act as

Or clothing suppliers focus on selling or selling, which is understandable, but the problem is that when thousands of enterprises are selling, it is like a thousand armed forces crossing the "single log bridge". Inevitably, some enterprises will fall from this "single timber bridge".

How can we avoid another path and take the other side's stone and turn it into a new way of thinking or a new marketing perspective instead of being passive and avoid falling from this "single timber bridge"? If we want to become "the best martial arts" of our clothing marketing, why can't we think about how to buy "sell" instead of thinking about how to sell it all day long?

As a professional "sell" field, why do we not sell "anti" buy? Hundreds of years ago, our ancestors claimed that "the king wants to take it, must go ahead", which is that we should first give it before we sell it, and we must buy it before we sell it.

In fact, advocating selling first and buying to customers is no longer a novelty.

The benchmark of domestic appliance industry is the true meaning of marketing. He advocates marketing as "buying" rather than "selling".

As garment enterprises or garment suppliers, we should first buy things from customers, and we need to buy their satisfaction, trust, word of mouth, loyalty, joy and experience.

Buy their "heart" and so on.

As consumers become more and more rational and business competition is becoming increasingly fierce today, clothing enterprises or garment suppliers should be able to avoid the inertia of thinking, or reverse their thinking with odd or odd combination in order to meet the needs of competition between the market and the same industry. We should do so when we do product research and development, design, manufacturing processes, materials, production, packaging, marketing and so on.

Where "buy", so that products do not enter the circulation channels, or when entering circulation, can turn passivity into initiative, turn corruption into magic.