Original Designer CABBEEN Interview

Reporter: you say "subversive fashion can create fashion". How do you overturn popularity?

Sir: "subversive fashion" is the brand concept of CABBEEN. CABBEEN has come to the present day by adhering to the spirit of "no compromise, no imitation", insisting on innovation, making various new attempts in design, absorbing the aesthetic ideas of the cutting-edge pioneers, such as CABBEEN was the first brand in the country to use waist line design in the country, and this bold style at that time did not dare to try.

The last time proves that with the advent of the era of narrow men's wear around the world, we have taken a step ahead of our domestic counterparts.

Only by basing ourselves on national culture, persisting in originality, constantly updating ourselves and surpassing, can we achieve greater success.

Reporter: you are the art director of CABBEEN, and also the chairman of this brand. You must have felt the conflict between art and market in the process of brand operation. How did you choose this time?

Mr. CABBEEN: what we are doing is not other art, but what we are doing is costume art.

Clothing itself is an essential material in people's life.

This art must serve the market. Your art is not recognized by the market. It is the loneliness that is always hidden in the warehouse.

Therefore, I led the CABBEEN design team, are well aware of this truth, so that people like and recognized art is good art.

Art must also be tested by the market. Otherwise, what is the criterion for judging the quality of this art?

Reporter: the personal attire of a fashion designer will have a lot of influence on the clothes he designs. What is your personal dressing style? What brand do you buy at a high price?

Mr. CABBEEN: fashion must be comfortable.

I agree with this very much.

If you feel comfortable first, you will show the most relaxed and natural self so that others can see you comfortable.

CABBEEN is myself. No matter how I wear it, I carry CABBEEN's element. This is a connection that permeates blood.

I prefer to choose designer brand, including CABBEEN.

On the brand, I will not hesitate to pay any price to improve the quality of CABBEEN. I regret that I can not share my fanaticism with other brands, ha ha, so they are rational choices.

Reporter: if you see a person wearing CABBEEN clothes badly in the street, will there be any rush to pick up his clothes?

Mr. CABBEEN: I am a designer, but I am not a cynic, ha ha.

So far, I have not seen the situation that I find it hard to bear.

Since CABBEEN was first released, it was not the mainstream, and the group that chose CABBEEN also had some people who wore their own ideas.

I also believe that in the future CABBEEN will become a symbol and symbol. When we greet each other, we will say: Hey, you are CABBEEN today.

Interviewer: what do you think is the most important thing for a man? Do you find the most important things for you?

Mr. CABBEEN:

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Men's sense of belonging mostly comes from family and career.

It's like balancing a wooden game. Every man who can balance his career and family is the champion of the balance beam Olympic Games. I'm lucky that I won the gold medal.

Reporter: why do you want to make such a micro film?

Mr. CABBEEN: I have said that in this life, no matter how far away, the first step is always coming from here.

The first step in this step is Maple Street 33, where CABBEEN was born in Hongkong.

CABBEEN is 15 years old this year. I think CABBEEN's growth is a microcosm of the fifteen years of social development.

This era has suffered heavy losses, experienced setbacks and experienced many hardships, but it never gave up, so you see it now: vibrant, full of hope, but also full of infinite possibilities.

"Maple Street 33" tells the story of 5 stupid kids working hard for their dreams. I hope it can bring today's young people a motive and thinking about dreams, and also remember those golden years with those who have gone through the same age with us.

Reporter: the actors in the movie are quite "CABBEEN". So, does the heroine represent your aesthetic standard for women?

Mr. CABBEEN: I advocate equality between men and women. This equality is derived from the spirit. No matter what kind of situation it develops, men and women have different ideologies.

Men are masculine and feminine. This world is beautiful and comfortable.

Reporter: the last brother in the movie was a fat man. He later put on CABBEEN's clothes for a show. So did CABBEEN want to design clothes for people who are not so good?

Mr. CABBEEN: of course, there is a possibility in the future.

My clothes are designed for people to wear, not for museums.

Reporter: what is the feedback of the release of the micro film? Is it successful? Is there any plan to enter the cultural undertakings in the future?

Mr. CABBEEN: after a week on the Internet, the click through rate is over ten million. Now it is approaching 25 million, and our initial estimate is 8 million.

Success is not only demonstrated by data, but data can not be ignored.

This movie is our yearning and salute for an era, and an inspiration for the future. We have seen it as a success since its completion.

After the quality of life reaches a certain height, it is bound to be concerned about culture. This is the inevitable rule of development. It is impossible for me to decide whether to enter cultural undertakings, but we have always been concerned about and supporting cultural undertakings.