Combinatorial Marketing Of Garment Enterprises
The combination of old elements, or the combination of individual new elements, inject new ideas and present new forms of expression, which is combinatorial marketing.
Mix and match clothes and so on.
Combinatorial Marketing
These cases give us a lot of marketing inspiration.
For old elements, combinatorial marketing can make the elements that have already been cooled up again. For new elements, combinatorial marketing can bring differentiated selling points and enhance market competitiveness.
This seemingly simple process adds highlights to the whole service and is welcomed by many customers.
And the brilliant idea of this bright spot is actually very simple, that is, combinatorial marketing.
Examples of clothing marketing around us can be found everywhere, such as the most common sunscreen and sun repair, shampoo and hair care, cleansing and skin care, etc. clothing can better and more fully meet and stimulate consumer demand through combination.
We can also see that most of the current clothing combinations are combinations of functions and uses. In fact, in the form of these combinations, the same category of clothing can also be combined marketing.
Therefore, the marketing mix of clothing can be extended to various methods. The key lies in our understanding of the market, the deep excavation and creativity of clothing.
In the market environment under the influence of garment homogenization and economic crisis, the combined marketing of clothing can provide strong driving force for the survival and development of garment enterprises.
The combinatorial marketing of services is based on the selling points that can generate differentiation.
It's a family.
Clothing enterprise
Launched a portfolio marketing service.
In the clothing industry, service personnel have not only recommended clothing for us, but also advise us about what kind of bags and shoes we can use to buy this clothing, as well as accessories, hairstyles and makeup.
From a single combination to a comprehensive service, this kind of "Butler style", "one-stop" and "whole tracking" service marketing has already appeared in more and more industries.
The focus of service composition marketing is the combination of techniques, tools and functions. The creative methods of combination can also be started from these three main aspects. However, from that point of view, creativity, innovation and surmounting thinking are the most important.
We've all had this experience. We are attracted by the promotions of the promotions on the promotional page. We usually introduce another store promotion to us, and the turnover rate is very high.
Promotion itself is a kind of marketing, and the combination of promotional activities will naturally increase the effectiveness of marketing.
The need to stimulate consumption and stimulate, combination marketing is a very good way to stimulate and stimulate consumer demand, and now many areas are in use.
A few years ago, there was a saying that "sales promotion is death, not sales promotion is waiting for death."
The reason for this statement is that the sentence itself is exaggerated word games, and the two reason is that the promotion method at that time is still relatively simple, and people's research on marketing and marketing is not particularly deep.
Nowadays, this argument should be eliminated, especially in promoting sales.
On the contrary, business is inseparable from sales promotion. Scientific and creative sales promotion is necessary for the market.
For promotional activities, a large number of combinations, ingenious combinations and innovative combinations can be tried.
For the marketing way, the author thinks that it has entered the development stage of combination, crossover and mashup.
We are flooded with a lot of information every day, and even if we do not take the initiative to occupy the information, it will be surrounded by information, so a single monotonous form has been difficult to cause the reaction of the market.
Multielement
clothing
The combination can bring about wonderful changes and give consumers a refreshing feeling.
The combination marketing is satisfied with the market's need for marketing innovation.
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