B2C Network Marketing Method Of Clothing Enterprises
Traditional clothing enterprises
B2C network marketing
What are the seven steps to achieve the seven pace? First step is to build a network marketing platform, the second step, the wide spread, the third step, step into the platform, fourth steps, resonate, fifth steps, online consultation, sixth steps, get the purchase way, seventh steps, complete the paction.
Now let's explain how garment enterprises should do these seven steps.
The first step is to build a network marketing platform, clothing enterprises can build their own trading platform, or make use of the existing eBay, Taobao, Alibaba and other platforms, or both.
Clothing enterprises are self built trading platform or the use of the existing network platform. I think the key is what clothing enterprises want to achieve through the network, what effect they want to achieve, and the characteristics of their own products.
The second step is to publicize and publicize. The essence of wide publicity is to promote the work. In the promotion work, the clothing enterprises must pay attention to three problems: 1, choose suitable promotion methods and promotion combinations for their products.
2. make appropriate promotional content for your product and target market.
3, choose the right person to do the promotion work, because the promotion work is boring and repetitive work is bigger, so we must find the lonesome person to do this work.
The third step. Enter the platform and generate strong interest.
customer
After entering the network trading platform, we must be able to attract customers and interest the customers. This is mainly based on a prominent word, a picture or a video content to attract customers.
For example, the first stop after 80, because of the common language, we get together.
In a very simple sentence, the content of the website is very clear, and it is easy to arouse the interest of visitors.
The fourth step is to embody resonance and resonate with the aim of increasing trust gradually and resonating with visitors. They can resonate with consumers through the function of products and resonate with product culture.
The fifth step. Online consultation, the core of online consultation is to write Internet marketing consultation. This technique should be divided into two parts, one is the offer speech, the other is the paction.
In the face of consumers, the first thing to do is to use the contract or to use the paction.
In my opinion, the key lies in the fact that garment enterprises have stronger customs clearance ability. If the ability to shut down under the net is strong, then the main words are used on the Internet. If the needs of consumers are urgent, they can complete the closing directly on the network.
If there is a strong ability to shut down on the Internet, we will use the online customs as much as possible unless we have to see the product before trading.
The sixth step. There are three ways to get the purchase, the first is to buy online by mail, the other is to buy online, and the third is to buy online, and pick up the goods under the net. The first step is to buy the goods online. The third way is to buy the goods online.
The three way, no matter what, clothing enterprises can guide consumers to choose the way of purchase according to their own circumstances.
The seventh step is to complete the paction.
Clothing enterprise
After completing the paction, consumers should be paid back on time to understand the consumer's consumption situation and solve the problems caused by consumption in time, because the Internet trading is different from traditional pactions, and the word of mouth effect is more obvious.
Therefore, clothing enterprises should attach great importance to this link.
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