We Can Not Forget The Four Modernizations And Four Grasping Strategies Of Clothing.

I can't forget it a few days ago. 2013 spring and summer National Franchisee order meeting On the other hand, the company awarded the "performance growth Award" to 13 franchisees with the fastest growth in 2012 spring and summer products sales performance, commending them for their outstanding achievements in the market downturn and making steady progress.

It is reported that we can not forget that in the first three quarters of the year, in the background of a sharp decline in the overall business situation, the sales of output value increased by 2.5% compared with the same period last year, basically achieving the goal of steady growth. This year, the company completed the "single clip". clothing The two national industry technical standards have been drafted and revised, and 2 new invention patents and 4 utility models have been newly declared and accepted, and one new hanging line of trousers has been newly transformed. One new jacket line and one production line for women's wear has been added, and 250 thousand sets of new production capacity have been accumulated.

In order to achieve the goal of steady progress in the predicament, the company put forward the "four modernizations" and "four grasping" steady growth measures.

First, service optimization. The whole staff set up the next procedure is the market, namely customer's service idea. The company is fully committed to serving the franchisee well, serving the good marketing, marketing and serving the customers well, and doing "serve the heart".

For the marketing link, we should focus on the details of the VIP service in the off-season, and realize the off-season in terms of the loyalty of the old customers. In the busy season, we should focus on marketing skills, and achieve quick turnover by relying on the expertise and skills of the shopping guide. For ordering and inventory management, we should check the good products from the source, and optimize the distribution of the image and the basic funds, so as to increase the probability of joint sales.

The two is product optimization. The style and quality of products are the foundation of marketing. This year, the company's product design is closer to market demand, closer to the actual market channel, and has enterprise characteristics. In 2013, we couldn't forget the spring and summer products. We focused our efforts on the application of new materials, the improvement of new clothing functions and the improvement of the version.

At the same time, we completed the research on compatibility and compatibility of materials and products in Donghua University, and strive to promote the marketability and added value of products with leading products of high-end products and fist products, and form proprietary product technology with independent intellectual property rights.

Three is the scientific cost. Economic depression is a good opportunity to grasp cost control. During this period, people's sense of saving is stronger, and the consciousness of executing savings is strong, so the effect of cost control is better. The scientific cost is not the smaller the cost, the better. Instead, we need to create greater benefits as the starting point to ensure quality and efficiency based on the transformation from quantity cost to quality cost.

The four is to maximize sales. How to maximize the market energy, on the one hand, expand the collaborative innovation capability of enterprises, and take the lead of supply chain. To this end, the company plans to build a fast production base of high-end products and an industrial tourism demonstration park in the next five years, and sublime the brand influence.

On the other hand, we should vigorously promote the "Star shop duplication project" and "multi store operation project", promote the efficiency promotion through training the benchmarking shop and the model store, expand the sales efficiency, implement the regional responsibility system, help the franchisees to renew their contracts, consolidate the existing channels, stabilize the market coverage, standardize the brand operation system of the "super world clothing" purchased by themselves, expand the group buying business, develop e-commerce, build the network marketing platform, and improve the market share.

To achieve the goal of "four modernizations", the company has set the following four aspects as the starting point.

First, we should strengthen technological optimization, improve process flow, and achieve deep integration of industrialization and informatization, so as to improve production efficiency and market quick response capability.

This year, although the company has encountered unprecedented difficulties, it is still concentrating its financial resources on increasing the R & D investment in eight, advancing the fourth phase of technological transformation projects in an orderly way. This year, the enterprise technology center is relocated to the Lugu Industrial Park of Changsha high tech Zone. By leveraging the resource advantages, cultural advantages and resource advantages of the urban creative industries, we will promote the concept of urban headquarters economy and improve the new development strategy of the enterprises.

Two, we should speed up the channel upgrading as the starting point, so as to make the layout of the channel structure more scientific and the marketing service better and more precise.

Three is to enhance product competitiveness as the starting point, and intensify product research and development efforts. The core of clothing enterprise's product competitiveness is design, research and development. We can not forget to rely on the strategic cooperation between Donghua University and the Institute of clothing industry, to build and cultivate an excellent research and design team. In the past two years, we can not forget that we have realized the transformation and upgrading of products from the middle to the high-end, which has improved the technology content and added value of the products, and the market competitiveness has improved significantly.

Four, we should focus on team building. In the market downturn, we can not forget that we can keep up with the growth of the situation and rely on a team that can fight in particular. We can not forget that people know that activating the vitality of the team and stimulating the creativity of the whole staff are the foundation of career development.

To this end, they change from business to operators, respecting the value of human resources and making them more valuable. Human resources Value maximization, talent development and career development. The team has strong combat effectiveness, and there are many ways to overcome difficulties. The efficiency is high, and the development of enterprises is fast.