Armani Plans To Expand Apparel Accessories Products
Giorgio Armani (Giorgio Armani) is expanding its handbag in response to the growing demand for convenient fashion and outdated fittings.
footwear
The product line is also increasing the profit margin of the company.
The sale of accessories has become the fastest growing area of luxury jewelry industry, because accessories are easy to match and can be matched in different seasons.
Because of the large difference between retail price and production cost, the sale of accessory products has brought huge profits to luxury jewelry companies.
Armani
The company said not long ago that all our physical stores are selling clothing and accessories.
Global sales of accessories are expected to increase by 40% in the near future.
clothing
Sales account for 57% of Armani's total sales in 2011 of 1 billion 700 million euros.
As an unlisted company, Armani reported a 13.6% increase in profits last year, thanks to 45% of the profit growth in the world's fastest growing Chinese market.
Armani group has 6 clothing series, including Giorgio Armani series.
The company also produces sunglasses, perfume and authorized production of brands such as Luxottica, an eyewear producer.
Armani's handbag designer has repeatedly stressed that it will not sell its business. Despite the impact of the European debt crisis, it is expected that this year's market growth will be faster.
Armani advocates the ability to display goods that can be bought at the store, not just clothing, for fashion display.
Mr. Armani said: "the show can give consumers inspiration.
But if the clothing displayed on the show is only a small part of the merchandise in our shop, then this fashion show is meaningless.
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