Luxury Secondary Market Outlook Is Good.

　　 Luxury goods Every year, the price rises regularly. Consumers who once bought a product feel "value". Consumers who are expecting the product are more eager to sell, otherwise the price will be higher.

However, the value and worthless value of luxury goods need to be verified through re circulation.

The Wealth Market Research Group has visited over twenty luxury luxury stores in Beijing and Shanghai over the past year. It has investigated the prices of nearly 1000 kinds of products and the price of second-hand market, and interviewed many luxury second-hand operators. The result is surprising: top brands do not necessarily stand the test of second-hand market.

Research shows that the popular brands and categories in the secondary market are luxury brands with high market popularity. They are genuine luxury brands that most people want to own, and only a few people have. The potential huge customer base is the main reason why these brands are worth increasing in the secondary market.

Some of the top brands in the primary market are cold in the secondary market. In fact, the performance of the secondary market will affect the consumer confidence of the primary market to a certain extent.

In 2012, China's luxury market slowed down. Secondhand market It is a painstaking business. The main reason for the cold of second hand luxury goods is that the customers who are frequently traded in the market are a group of "people who yearn for the rich life". They are highly sensitive to the price and the assets are obviously disturbed by the current economy.

According to the research results of the wealth Quality Institute, the economic downturn and the downturn in the real estate market in the stock market have made a significant impact on the economic situation of the Yu Fuhao class. These people are commonly referred to as "rich people around us", who are the most active people in the secondary market.

Although China's second hand luxury goods market is facing many temporary pressures, it is also the best market for second hand luxury goods. Entrepreneurial opportunity 。

First, this is the best opportunity to create a brand. In a depressed market, everyone reduces the market input and the customer receives less effective information. At this point, any input from the brand can enjoy a certain degree of market concern.

Second, this is the best opportunity for channel integration and the establishment of relative advantage by means of integration and merger. Second hand luxury goods is a sunrise industry with great market capacity and foresight. And such investment opportunities may not happen again in the future.