Cai Aihu Is Committed To Building The Dream Of Doxa.

In the endless stream of people in Venice, she looks like a beautiful flower branch, which can always attract admiration, envy or even jealousy.

She turned a blind eye and walked gracefully forward. Occasionally looking back, she glanced at the roadside shop with a warm smile on her face.

Suddenly, she stopped in front of a window, staring at a black dress in the window. Her exquisite fabric, exquisite cutting and novel design made her unable to move.

At this moment, surprise, excitement, and even tears in her eyes, the dress suddenly appeared in front of her as if she had not seen her for years. She was intoxicated.

And on the glass of the window, the faint.

Word.

When I read this "she", I saw this picture immediately in my mind. The picture was accompanied by the sunshine in the afternoon, the thick Mediterranean flavor floating in the air, the sound of the boat, and Paganini's intoxicating violin music.

The sound of the piano melodious, the sea breeze blows, and the window before she finally walked into the shop, a few minutes later, wearing the Doxa appeared in the streets, toward the corner, slowly disappeared in the eyes of people.

This kind of picture is intoxicating. This style is full of exotic flavor. It is fresh and elegant. It is warm and romantic. But this is not just a dream. It is a real story in Hangzhou Tower, Wenzhou Yintai and other top commercial buildings. The main character of the play is ordinary consumers.

To build such a stage and create such a dream is the general manager of Hangzhou Donna Garments Co., Ltd.

。

Create Doxa dream

Doxa, Latin glory.

In 2010, Cai Aihu became the general agent of Doxa, a famous brand in Italy, and began to build his dream of Doxa.

For this was born

Cai Aihu, the famous city of Venice, emanates the aesthetic blood of Tixiang oil painting, which emanates the classical aesthetic sense of the Renaissance, and combines the fashionable elements of modern fashion elements.

He did not want Doxa to enter ordinary shopping malls like cabbage, or to pick it up. Instead, he decided to let it go to high-end consumer places just like Tien's oil paintings, so that people who knew it would appreciate and appreciate carefully.

It's easier said than done. What kind of customer base should Doxa aim at? What kind of design concept should be set up? What kind of store atmosphere should be built? What kind of shopping malls should be settled? These are all questions that need careful consideration.

In the process of market inspection, Cai AI Lake understands that although Doxa is deeply recognized by fashion people in Italy and has gradually expanded to the fashionable cities such as Paris, London and New York, it is still in a state of obscurity in the domestic market. It is still more difficult to get consumers' popularity in a flash, so intensive farming is needed.

To this end, he began to form an international marketing team.

He recruited several young people in the garment industry from Japan and Italy, and formed a team to start a comprehensive analysis and operation of the domestic market.

Through questionnaires, visits, fieldwork and other rounds of research, Cai AI Hu and his team finally groped for clues.

They found that the urban women aged 30 to 45 had an independent and confident character. Their hearts were very thirst for elegance. They were closely related to Doxa's pursuit of "the ultimate beauty of pure life, with the aristocratic atmosphere and elegance, and the spirit of freedom that was full of enthusiasm and charm".

Such a group of urban women, intelligent and gentle, elegant and light, like creativity, but do not like to flaunt the overt alternative, so Cai AI and his team put these characteristics as a design concept into the product.

Such elegant women, in their eyes, have changed from necessities to artworks, and the process of appreciation and selection is a beautiful enjoyment process.

Therefore, in their minds, the most important thing is not the price, but the elegant environment and comfortable atmosphere, so that they can enjoy and choose slowly.

Based on this consideration, Cai AI Hu and his team aim at the location of the store as the location of the flagship store.

The first one is Hangzhou Tower.

In this shopping mall called the elegant fashion vane of Hangzhou City, Cai Aihu's shop adopts open design, the tone of rice white, and the soft point light source, elegant and atmosphere.

There were not too many furnishings in the shop. There was an array of clothes on sale between the exquisite latticed rooms. The extension of the lattice was convex. It was a fine fitting room. In front of the fitting room, there was a elegant cash register. At the entrance of the shop, there was a simple European style long table, with a sweater on it. In front of the long table, there was a bench for guests to relax, and on both sides of the bench were models.

Shops often play a soothing music, wandering in the meantime, fashion, relaxed, romantic, warm and so on many kinds of breath, and let people linger on.

Hangzhou Tower's flagship store opened a good start, and Cai Aihu took Doxa to Wenzhou and Wenzhou Yintai again. The same elegant atmosphere occupied the most active city since the reform and opening up.

In the next plan, Harbin, Changchun, Dalian, Chengdu, Chongqing, Wuhan, Changsha, Kunming and other cities will also open their stores one after another. Until the scale of the development of the stores reaches a certain level, franchised, agent and brand promotion will start gradually. At that time, the dream of Doxa will burn all over China.

"If a brand needs to be trusted, it will become more confident."

In the face of grand planning, Cai Aihu is always looking forward to doing well in the first place, so that more consumers and more businesses can see and truly recognize it, so as to make the brand more confident and get better development opportunities.

The same belief also exists in his team. This is the same consistency that makes Cai AI and his team able to go all the way to one place, reaching about 20000000 yuan in 2011 and 50 million yuan in 2012.

"We usually talk like friends, but we must do everything strictly according to rules and regulations when we work."

Cai Aihu said, that is to say, in this way, the effect of timely communication can be achieved without any words, and the gap between employees and employees has been eliminated. In order to make Doxa grow rapidly in market share, we have ensured the company's discipline and sales goals at the time of work.

Also experienced wind and rain

In 1999, 7 years in Germany, Cai Aihu returned to China.

In 1996, with the support of brothers and sisters, Cai Aihu invested 4 million yuan in a home hotel in Frankfurt's International Airport.

It was thought that the customers would be busy at the moment. When it opened, it was catching up with the 7 and August holidays. Everyone went on vacation, and no one came to patronize them. As a result, they lost 300 thousand yuan in the first month and 200 thousand yuan in second months. At such a speed, the hotel can not support long enough to close.

Cai Aihu saw his eyes in his mind. For such a peasant family, it was not easy for the family to get together so much money. If they had to fight for water, they could not get stuck in the hole, or even the chance of a comeback.

Fortunately, since the beginning of September, the holiday crowd has returned, and the business of the hotel has started to grow, and it has been able to earn 300 thousand yuan a month.

After more than three years of painstaking efforts, Cai AI lake has saved a lot of money. This time, the domestic economic situation has been developing rapidly. Overseas Chinese have seen the investment opportunities in China and set off an upsurge of returning home to start their own businesses.

Driven by this upsurge, Cai Aihu sold the hotel and started the road of entrepreneurship in China.

During this period, he had sold the navigator, sold clothes, tried to supplement the bar with the money earned by other sideline, but contrary to expectations, cross industry management distracted his energy, and different industries needed different sales methods to enable him to study at the same time.

After losing five for about ten million years, Cai Aihu finally made up his mind to get rid of the bar.

With a painful experience, Cai Aihu feels that it is better to be an expert in an industry than blindly engaging in many industries.

After making up his mind, Cai AI lake has devoted himself to the garment industry since 2006.

With a bit of experience accumulated before, he has represented JOOP, IF.IF, River Woods and other European and American clothing brands. From this time on, he began to know and really like women's clothing, so that he could start to appreciate women's dress with a more professional and more critical eye.

Some celebrities once said that interest is the best teacher, and it is the strong interest in the clothing industry. Cai Aihu is gradually not satisfied with the existing agency brand.

Unlike many people who made money after making money, Cai Aihu took a bold action after he slowly accumulated his capital in the agency's clothing, which was to re find the new agent brand, and to make only one Doxa.

Today, I am afraid that there are not many of them who are accustomed to "do not put eggs in the same basket".

But in Cai Aihu's view, although the theory of predecessors has his reason, everyone must make decisions based on his own actual situation. His decision is precisely from the failure that he experienced in the past few years, which is exactly the same choice with his situation.

Today, Cai Aihu has pformed from the young man who loved to play to a mature business operator. The grinding of the world made him understand that he should learn not only to add addition to investment, but also to learn to do subtraction and have the courage to cut out redundant branches and drones so as to make the backbone grow stronger.

Doing things like this is even more true.

"I learned a lot from the chamber of Commerce by myself. I want to thank the chamber of Commerce for this."

Now, when it comes to chamber of Commerce, Cai AI lake often talks about this.

Experienced the ups and downs of the cause, and experienced the ups and downs of life, Cai Aihu now knows how to be a low-key person, to ask for advice and to do things steadfastly.

Whether he is a chamber of Commerce or an individual, he has always maintained a modest and calm mind. But under the quiet character, he is surging in the passion of creating the peak of his career and the passion to maintain his strong fighting spirit. In this intersection of movement and tranquility, Cai AI lake has gradually outlined his dream of Doxa.