Innovating Shoe Industry And Developing "Silver Market" With "Fashion"

She is an old brand in Jinjiang. Gym shoes She not only sells fashion to young people, but also aims to bring fashion to the elderly with silver hair.

In this year's overall footwear industry market is not good, she innovative ideas, and each region's distributors in series, integration into one, fighting the "silver market". She is Fujian Jinjiang innovation shoe industry Co., Ltd. (hereinafter referred to as "innovation shoes industry").

　　 Developing with "fashion" grey market "

It is a problem for many shoe companies in Jinjiang last year that the market is not good enough to do, or to reduce orders, or simply run away. But the innovative footwear industry has been "upside down" in the latest quarter of this year's orders: the volume of orders has increased significantly compared with previous years.

"During this season's orders, our company has developed many fashionable fashion shoes for the elderly market." Zhang Jiequn, director and sales manager of the company's marketing department, told reporters about the company's know-how of "going against the tide". He said that the fashionable shoes of the middle and old age had always been an undeveloped market, and the innovative footwear industry would sell the fashion to the elderly and create "fashion brands" in this "silver market".

"Some people think that most of the elderly are frugal, and they are not willing to spend money. Basically, they can not afford higher shoes prices. In fact, this is a traditional misunderstanding. As a "gatekeeper" of the company's marketing, Zhang Jiequn found that with the development of the economy and the improvement of people's living standards, the consumption concept of the elderly is changing. They not only begin to "pay attention to" clothing, but also like fashion in sports, fitness and sports.

"From the perspective of future development, the elderly consumer groups will continue to expand not only in quantity but also in proportion to structure. This also provides a necessary condition for us to create "elderly fashion". Zhang Jiequn told reporters this.

To this end, innovative footwear industry has developed a set of fashionable sports shoes suitable for sports and leisure for the elderly. "Not only is the shoe material soft and comfortable, but in terms of color matching, we also focus on the bright colors that the elderly like." Zhang Jiequn said.

Customized products for regional distributors

Of course, in addition to the development of new markets, innovative footwear industry is also fully enhancing the "internal strength". For example, improve the factory inspection standards, strengthen internal training, and so on, by improving the ability of control and control, and saving costs. In the channel construction, the innovative footwear industry is based on "fashion", and is integrated with distributors in each region.

"Our company designs products that meet the local characteristics for every regional dealer, striving to bring the product characteristics of each region to the extreme and do well in the brand management of every province." Zhang Jiequn told reporters this, and this has become a "secret" for the innovative footwear industry to sell well.

For example, the innovative footwear industry will specifically design warm shoes for distributors in Northeast China, and design products with good breathability for dealers in southern provinces, so as to make specific analysis of regional distributors. Behind these, the innovative footwear industry has built a huge design team to make technical support for every regional distributor and consistently design products for each province in each region.

"In other words, we can be proud to say that we never change dealers, our dealers are highly loyal, and dealers in every region are running innovative footwear industries, which are important components of the innovative footwear industry." Zhang Jie group Express.