The Successful Pformation Of The "Ant Tribe" Road

The story of entrepreneurship usually includes sadness and sweetness, and is respected after success, but I am afraid I can only taste it.

"People hang" is a form of internet calling. In a popular way, it is a substitute for leveling and playing equipment in online games.

Now, a former Brand Company has a nearly 100 Brand Company, with an annual sales volume of tens of millions of yuan.

About his entrepreneurial story, it also contains a lot of dares but dare not.

Visit Taobao frequently

A friend must have heard of the "ant tribe" brand. It is a private brand launched by Hangzhou Tao Dai Trading Co., Ltd., and is located in the China net mall. It is now ranked the top 30 in Taobao Tmall Menswear, and is one of the most dynamic men's clothing brands.

Zheng Jianhui is the founder of this brand, and he runs a business partner Zhang Xiaobin. These two post-80s Internet dealers have unique eyesight, grasp the market entry point, and make their own e-business career sound and vivid. In their shop assistant, the amount of monthly sales of explosive products is usually up to tens of thousands, which is difficult for ordinary network operators.

Everyone is dreaming of becoming a business owner someday, but not everyone will fight for this dream.

Before operating e-commerce, Zheng Jianhui worked as a construction worker in his hometown of Fujian, worked as a salesman, and Zhang Xiaobin was a private employee at the beginning.

The two migrant workers had an entrepreneurial dream at the very beginning.

In 2007, they began to do online training, in 2 years, from 2 to more than 100, this barrel of gold for them is the first income after their own business, and this income is the starting money for clothing e-commerce.

In 2009, the brothers discussed what they could do and what their careers were.

As a result of the two people's love for clothes, they hit it off. In 2009, they officially entered Taobao. They contacted the clothing industry and opened C shop.

Zheng Jianhui and Zhang Xiaobin rent a three storey storefront in Fujian, run a Billiard Club downstairs and shop upstairs.

At that time, there were not many billiards clubs. Some of them were mostly small ones. After that, a lot of people had this idea because of the considerable industry situation. The billiards clubs in the streets were mushrooming like mushrooms.

A good business sense has also been confirmed in the C shop.

Business gradually improved, and many of Zheng Jianhui's brothers and sisters joined in.

At that time, Taobao's policy was still loose. The brothers used multi store mode, registered several C stores, and raised five or six stores to crown stores in a short time. The number of teams has increased to more than 10.

A business man's career dream

At that time, the seller of Taobao C shop gradually began to rise. The seller of the crown store has fully enjoyed the satisfaction of doubling revenue.

But in Zheng Jianhui's eyes, making money like this does not seem to satisfy his own desire. "Do not make your own brand, surely you will soon do it, do it or do business, instead of doing your career."

So they began to consider creating their own brands.

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The brand concept comes from the observation of the society and the positioning of potential consumer groups.

According to Zheng Jianhui, they themselves are "ant tribe" and know the thirst of "ant tribe" most.

What he wants to do is a clothing with a sense of quality and fashion, but it can also afford the "ant tribe" group to afford it.

In 2009, the "ant family" brand was registered. Zheng Jianhui and his team cancelled all the original C stores and began to concentrate on the B store.

Obviously, it is not easy to create their own brand. At that time, every time they hit the goods, they needed to take a 6 hour drive to Fuzhou to buy it.

As a businessman, Zheng Jianhui and Zhang Xiaobin have been keenly aware that they need an entrepreneurial environment with a complete industrial chain and a strong atmosphere of e-commerce.

As the birthplace of e-commerce, Hangzhou became their first city to visit.

October 2009, Hangzhou.

This beautiful city attracts both brothers, not only the charming West Lake scenery, but also the entrepreneurial soil that is perfect for them.

After returning to Fujian, Zheng Jianhui and Zhang Xiaobin began to convey their entrepreneurial ideas to their team. Many of them did not agree very much at first. Why did they do well in a strange place? This is very difficult for them to understand.

However, the brothers insisted on their choice and tried to convince everyone in the team.

Perhaps it is a long time of cooperation and conviction that they have put down their burden. In this way, more than 10 people are moving to Hangzhou.

The ant tribe in the attic

In the April 24, 2010, strange cities did not give them more chances to choose.

Zheng Jianhui placed his team at Hangzhou auto south station for a time, however, it was not a satisfactory place for security.

This is a rental housing with a total area of 100 square meters. The office and warehouse are on the first floor, and the living area is in the upper loft.

More than 10 people are crowded in a triangular loft, the highest in the loft is 2 meters, the lowest is only 1.4 meters, and on average 3 people occupy 5 square meters of space.

Every day, more than 10 people queue up from 5 to 11. In the morning, they have to get up early to queue up to wash up.

"We are ant tribe than ant."

Zheng Jianhui said.

In October 2010, the Han Bo China net mall began to inviting investment, and Zheng Jianhui found that there were production technologies that needed it, there was a very perfect clothing industry chain, and at the same time, it had its own office area.

As a result, the "ant tribe" team entered the China net shopping mall and ended their nightmare life.

A large group of people's life has finally been able to settle down, Zheng Jianhui and Zhang Xiaobin began to focus on the operation of the "ant family" brand, Zheng Jianhui is responsible for production design, Zhang Xiaobin is responsible for marketing promotion.

With the increasing temperature, the Hangzhou city entered the spring and summer alternate season in May, and the Taobao market began to become active. Men's shirts were becoming more popular. This is the key season for the development of "ant tribe".

It is obvious that self created brands are not so easy to operate, but are especially difficult for them who do not know the fabric.

Get up at 5 o'clock, take samples of fabric provided by Han Bo, and go to Shaoxing automobile station at 6 to Keqiao, then take a bus to the fabric market. They buy all the similar fabrics and spread them out for comparison.

After half a year's run in, Zheng Jianhui's team now has relevant data analysis departments to observe the turnover rate of products in real time, analyze sales and make production predictable.

At present, Taobao Tmall has attracted more and more large businesses to enter, and how to highlight the encirclement is obviously a problem that everyone in the net is struggling to think about.

Zheng Jianhui said that their team is still like a kid who has just learnt to walk. Many unmeasurable factors still need to be explored by themselves, including how to strengthen team execution, how to manage and control the capital chain, how to identify the market entry points, and how to establish a rapid reaction machine system.

They are all business problems.

There is no shortcut to start a business, and it can be successful without being easy. But all entrepreneurs must be the most courageous. Even though they know that the road ahead is rough, they are still doing their best.