Interview With Xu Xiaoqiu, Deputy Chief Executive Of Long Sam Met, Talking About Domestic Sales And Export Less

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"When we heard this name for the first time, there was a sense of fashion.

We have the honor to interview Ms. Xu Xiaoqiu, deputy general manager of Zhejiang Delong shemet knitting and Textile Co., Ltd.

At the first meeting, Xu's beautiful appearance gave us a professional and affinity intuitive feeling, presenting as a company's three-dimensional business card.

Zhejiang Delong shemet Knitting & Textile Co., Ltd. is an international fabric company which has been committed to the research and development of fashion women's fabrics. Its products are mainly for high-end brands both at home and abroad.

Enterprise.

Set up two brands to meet different customer needs

Before asking questions, Xu and we talked about that the company should set up two brand branches at different levels of customers, namely, Zhejiang Delong shemet Textile Co., Ltd. and Zhejiang's import and Export Co., Ltd.

Delong Smet is mainly targeted at high-end brand customers, mainly ordering, less stocking, and mainly domestic sales, less export.

And it is mainly aimed at low-end customers, which can provide stock service at the request of customers.

In terms of products, Delong shemet mainly interweaves and blended fabrics, such as TR, polyester cotton, Jinmian and other fashion products.

PDA is mainly composed of two pieces of chiffon and cotton padded jacket.

Grasp the latest information and keep up with fashion trends.

Xu said that the company has been working with the international information platform, and can get first-hand fashion information, fashion style and color information every quarter.

Not only that, the company leaders and development departments often go to Europe, America, Korea and Japan to understand the popular information in person, collect and sort out, and make product development according to customer requirements.

Xu disclosed that the company's recent product development has extended to the autumn and winter 2013, and its color will be mainly wine red, dark blue, yellow and neutral colors.

Ten years of grinding a sword

The company has been more than ten years from its inception to the present, ten years means professional and experienced, and ten years at the same time means the accumulation of customers.

Independent development enables enterprises to survive in the market competition. Delong salmett has a strong development team, including professional fashion collection, flower design, fabric design and organization design staff.

In combination with information collection, project planning, two production brochures will be produced in the company's production department and planning department each quarter.

A set of fabrics and styles, and another set of main products.

The two brochures are able to show you some fashion trend analysis and product introduction directly.

For late sales, the company has adopted a completely new model since last year.

Different from the way salesmen wear their fabrics to run customers in the past, the company has adopted another new way -- conference type sales mode: we bring sample products, customers provide conference rooms, and then explain the fashion trend analysis to customers at the other party's premises, and also sample clothing and product fabrics.

Such activities have been launched many times throughout the country, including the promotion of one to one, and the results are very good.

"If you hate anyone, you let him make clothes."

Xu Chang jokes that the intermediate cycle is very long for the fabric.

From the early stage of development, the whole stock, followed by the customer's version of the sample, then to the other party's internal orders, the internal audit, and the final order, "just like planting crops, first sowing the seeds, then to the harvest", may probably go through two to three months of the time cycle.

De Long met is facing mainly domestic and foreign.

And mainly by chain.

Customer distribution is mainly concentrated in two regions of Hangzhou and Guangzhou.

For example, Hangzhou's Akimizu Ito, tri color, red sleeves, thousand Dai lily, Xiang Ming, Xiang Ying, coconi, Batina, Guangzhou's Ayilian, Norman Qi, lady's Square, Chi Mei Du, duo Yi, etc.

The textile industry has been in a low ebb for the past two years, but with its professional product development and past customer accumulation, the sales volume of the company increased this year.

I hope that the company can always adhere to the original, to bring you more fashion surprises.