An Jiayao, Who Uses Costume To Paint Creative Art

"Even fruits and vegetables should be arranged in an artistic fashion like a still life sketch, because the aesthetic feeling of a commodity can lift customers' desire to buy."

This is a French business proverb.

In simple terms, they are people who sell stores and windows.

In their eyes, every commodity is alive, and of course, each has its own expression.

Chen Li's responsibility is to let people see different expressions of commodities through their own thoughts and hands, so that the city can have different expressions.

Seemingly simple and casual placement, behind it implies a lot of knowledge.

Chen Li Shi also became the most scarce talent with the improvement of fashion in Tianjin.

The diary of Chen Li Shi

For most people, when shopping, they will be attracted by the beautiful shop display first, then they will enter the shop to pick the favorite products.

Therefore, a shop with aesthetic sense and attraction is the primary factor to attract consumers.

Chen Li Shi is the "behind the scenes culprit" who baffles customers.

For Chen's career, most people do not have a clear idea.

During the interview, reporters asked many customers to know about Chen Li Shi, and more than half of the interviewees said they did not know that there was such a profession. They thought that the store's goods were placed by shop assistants.

Jia Jia, an international fashion brand shop, is responsible for the display of stores in Tianjin.

It was the acquaintance of an Jia Yao who let reporters understand Chen's career.

"My life is" amphibious ", the work is divided into the creative stage and the implementation stage.

In the creative stage, I have to mobilize every cell in my brain, create the most suitable store display plan combined with the style and needs of the season brand. When I am implementing, I am a shop assistant.

In the ocean, we constantly find out the clothes we need, make the best match and put them where we need them.

This is a job that requires creativity, art, patience and physical strength.

Often finished the display of a shop, it has entered the midnight. "

Ann Jia Yao said.

A few days ago, reporters and Ann Jia Yao together to experience Chen Li's work.

On the afternoon of 23, the reporter came to the office of an Jia Yao. Her desk was filled with fashion magazines of various languages. Before the start of the day, Ann Jia Yao once again confirmed the store's itinerary and required items on that day.

At 17:00, Ann Jia Yao took laptop, camera, display guidance and display props, and began working with reporters on the same day.

Before the display work on the first day,

With reporters visiting several brand stores, the main purpose is to check the display of the shop, timely correct the wrong placement of the shop assistants, help the clerk restore the display that the customers are messed up.

"Because we are fast fashion brands, customers need to pick their own clothes, so it's common to mess up clothes.

Therefore, we need regular inspection and adjustment in time.

Ann Jia Yao said.

At 20:00, in the shops on Nanjing Road, the number of people on the weekend gradually decreased, and the well received consumers in the shopping malls of all major stores were satisfied with their journey home.

At this point, an Jia Yao and reporters will start today's work.

Before closing the shop, Ann Jia Yao and the shop manager discussed the details of the shop display to be adjusted, took out the display guidance and design, and talked with the manager, waiting for the shop to close.

At 22:00, the shop closed and the store door closed.

At that time, the lights in the shop were not extinguished. The store manager, two shop assistants, and an Jia Yao started shop display changes in the shop.

"It's time for me to go to work, and the store manager has to work overtime to finish the work with me."

Ann Jia Yao said.

"Why can't we do it in the daytime?" the reporter asked.

"Daytime can't affect customers.

When customers pick clothes, we change the display there, which affects customers.

"We have to wait until the store closes," says an Jia Yao.

Second days to open the door, to give customers a new environment.

At 22:30, Ann Jia Yao and two shop assistants explained something.

"After talking with the shop assistants for a long time, they still couldn't understand what I said.

They worked all afternoon, tired and understandable.

On the other hand, an Jia Yao brought a folding staircase from the storeroom, climbed the ladder, and put the merchandise on the top of the shelf.

After a shelf was put away, Ann Jia Yao came down from the ladder and looked at the shoes that had just been laid out from four angles. From around ten minutes, she went on the ladder again and adjusted what she thought was not satisfactory.

One dress and one dress is arranged and hung up. One style is arranged in a style, and the whole display of An Jiayao is completed around 3:00.

The new products for next month have been put in the right place according to the design.

"Autumn and winter new models have been listed on a large scale, with heavy clothing, and much more than display of summer wear."

Ann Jia Yao said.

The reporters walked around the shop and saw that the naked colors were uniformly arranged in one area. The naked pink, pale pink, milky white clothing and accessories hung together with the colors. They were very coordinated and the style was outstanding. On the other side, the black gray clothing was arranged together.

The whole shop has a new look, and the new clothing has been displayed vividly by the theme, so that consumers can feel the visual impact brought by the new style as soon as they enter the shop.

Around 3:30 in the morning, Ann finished the finishing work and ended the day's work.

At the moment when the shop door was closed, there was an inconspicuous smile on the mouth of an Jia Yao, with a little pride and a little enjoyment in the smile.

"Not tired?" the reporter asked.

"It's okay.

That is, autumn and winter clothes are heavier than spring and summer clothes.

However, dealing with fashion is my favorite thing, so though physically tired, I enjoy it mentally. "

During the day, we have to hold meetings, create ideas, and visit shops. We also have to do all kinds of small and huge shop display all night.

This is the work of an Jia Yao, a daily work of Chen Li, a fast fashion brand.

Mr. Chen is a shortage of talents.

This year, a reporter has received many phone calls from people in charge of clothing enterprises, almost all of whom are looking for journalists to help contact an excellent Chen Li.

And search for "Chen Li Shi Recruitment" in the major search engines shows more than 4000 recruitment information.

"In foreign countries, Chen Li has a lot of income and stands at the forefront of fashion," he said.

But in China, especially in Tianjin, it is still not easy to find a professional division at present. There is a large demand for enterprises but few talents.