The Golden Dream Of East Cai Liang And Tung Lun

Mention of Xiamen East Lun, which is known to many people in China's textile and chemical fiber industry, is highly valued.

Mr. Cai Liangping, the founder and navigator of Xiamen's East Lun, is also recognized and admired by many people, not because of the size of his business, but because of his strong ambition and the character of being willing to win. It's because he is pragmatic and realistic.

It is Mr. Cai's spirit and style that made him grow from an ordinary rural man to a successful entrepreneur.

Crouching tiger and hidden dragon made many business legends.

Mr. Cai Liangping's start is also from here.

In 1980s, Mr. Cai established Hongkong Hao Li Real Estate Co., Ltd., Hongkong Xingli trade development company, Hongkong East Lun Group Co., Ltd. and Dong Lun (Hongkong) Holding Co., Ltd. through hard work and tenacious struggle. And from 1989, she returned to Jinjiang to build Fujian Fujian Textile Co., Ltd.

In the past more than 10 years, investment and entrepreneurship have involved many fields, including nylon spinning, chemical fiber weaving, dyeing and finishing, real estate development, golf course operation and so on. The total investment is nearly 2 billion RMB.

When

He was wearing a red ribbon with other dozen overseas Chinese industrialists and honored with the glorious flowers. He went to the Central Committee of the second chamber of the world chamber of Commerce in Fujian hall to receive the gold medal and certificate of the Fujian provincial donation of public welfare undertakings.

In the face of the kind and appreciative eyes cast by the provincial leaders, he received a tremor in his hands when he received the medal and the certificate.

With a heart of respect and exploration, we came to Mr. Tsai's Xiamen Limited by Share Ltd.

On the spot, we understand and explore the process of development and growth of the more than 10 years from the small to the big, from weak to strong, and the secret of his success.

In Tongan District, Xiamen, there is a famous mountain range -- beautiful mountain, at the foot of her mountain, which is a charming place of Jiao Yan.

Approaching her, the grass is refreshing, the air is fresh and the soil is refreshing.

Everything is lively and energetic.

Under the mountain, the traffic flow across the main road of 324 National Highway crossed.

Here, a new star of Fujian chemical fiber and textile industry, and even golf leisure and real estate development, the East Lun group is rising.

It is Mr. Cai Liangping who created and navigate this modern enterprise giant ship.

As an important platform for the East Asia Group in the chemical fiber and textile industry, the Xiamen East Lun Limited by Share Ltd also came into being under the leadership of Mr. Cai Liangping.

Since its establishment, Cai Liangping's leading enterprise has pursued the business philosophy of "high quality, integrity, cooperation and win-win". It adheres to the spirit of "harmony, diligence, pioneering and enterprising", and endeavours to open up and forge ahead.

When undertaking a career, you must first decide your ambition. After your decision is made, you must make every effort to implement it without hesitation.

The first step is to see clearly your direction.

The development process of the small and medium sized enterprises from the small to the big and from weak to strong has witnessed the process of Cai Liangping's "dream into reality".

The entrepreneurial spirit contained in Cai Liangping is what the Minnan people admire.

Cai Liangping was born in 1958 and was born in Jinjiang, Fujian. She lives in Hongkong.

In Hongkong, this crouching tiger and hidden dragon is spreading on many magical lands of commercial legend. Through hard and unyielding efforts, Cai Liangping has achieved the foundation of entrepreneurship, successively founded Hongkong Hao Li Real Estate Co., Ltd., Hongkong Xingli trade development company, Hongkong East Steel Group Limited company, and East Lun (Hongkong) Holding Co., Ltd.

With a solid foundation, and with the spring tide of the reform and opening up of the motherland, Cai Liangping joined the economic construction of the mainland with full enthusiasm.

In 1988, he invested in the Tung Lun weaving enterprise Co., Ltd. in Fujian, Jinjiang, in the hometown of Fujian, and opened the prelude to investing in the mainland.

The company is mainly engaged in weaving and dyeing and finishing of chemical fiber grey fabrics.

Cai Liangping, a founder of the company, actively introduced the concept of enterprise management in Taiwan and Hongkong, and spent large sums of money on employing Taiwan's experienced peer managers and engineering technicians to teach and teach scientific and advanced business management methods, experience and skills and technology.

He attached importance to the training and training of employees, and set up a sound and sound management system.

Make the production and operation of enterprises develop steadily and flourishing.

The "OK brand" umbrella cloth produced by enterprises enjoys high popularity and market competitiveness in the industry.

The "OK brand" trademark has become a famous trademark of the province and city. The company has been selected as the national foreign investment double excellence company in successive years, and has been selected as the executive director unit of the umbrella Committee of China sundry goods association.

In 1992, Cai Liangping and his wife, Mrs. Cai Yueming, founded the Xiamen Hao Li Real Estate Development Co., Ltd., extending the investment field to the development and construction of real estate.

In the mid 90s, China's textile industry

The industry has entered a new period of adjustment and development. Traditional textile enterprises and textile equipment are not suited to the needs of modern textile development.

The state has promulgated a series of policies to urge the traditional textile enterprises to "shut, stop, merge and turn". The traditional old textile equipment has been eliminated by "smashing", instead of the textile machinery that represents the advanced level of textile equipment in the world today, such as water jet looms and air-jet looms. These advanced and new textile machinery become the main equipment foundation of modern textile enterprises.

In 1996, Cai Liangping seized the opportunity of pformation in the textile industry, and founded the Xiamen East Textile Weaving Co., Ltd. in the Tongshan beauty Hill High-tech Industrial Park in Xiamen. At the same time, we introduced 1000 new water jet looms and ancillary facilities from Japan's Tianjin tin Kok Co., Ltd. and Nissan, Japan, and built another modern scale chemical fiber weaving enterprise.

In the initial negotiations with the two Japanese equipment suppliers for the introduction of equipment, the supplier representatives had been doubtful about Cai Liangping's one-time introduction of 1000 water looms. He always believed that it was intended to increase bargaining chips and deliberately exaggerate the quantity of equipment purchased, so that it was impossible to introduce such a large amount of textile machinery and equipment at one time. The final result surprised and praised the suppliers.