The Story Of Lu Yaping From Scratch To Oriental Mythology

Lu Yaping, chairman of Yaping cloth Co., Ltd., is an outstanding commercial woman with the reputation of "Chinese cloth king" and "quilt king".

She spent more than 20 years to build a large ship of the Yap company, which integrates three major industries including cloth art, home textiles and retail department stores.

How does a woman walk out of a broad road leading to wealth? What charm and magic charm does she have on her body to support her in the sea of clouds and deceitful business? Lu Yaping was invited to the small and micro business growth forum held jointly by the Changchun Federation of industry and Commerce and the Changchun Evening News. It was a "life" for many Changchun entrepreneurs and prospective entrepreneurs.

A more brilliant speech about her entrepreneurial story.

Talk about starting a farm girl with a pair of scissors.

Lu Yaping was born in a poor peasant family in Haimen, Nantong, Jiangsu.

In order to reduce the burden of parents, after graduating from high school, he went home to work for farming, digging mud and filling the ditch, and did all the hard work.

Later, she wanted to learn the tailor, but it was an astronomical figure for her master to pay 100 yuan, but she did not shrink from it, but she spent seven cents on a cut book, used the old newspaper as a cloth, and even dismantled his clothes to make a comparison.

When the spring and rain of reform and opening up revived the fields that had dried up for a long time, it also brought opportunities and hopes for Lu Yaping who was determined to change his destiny through hard work.

In 1979, she entered the wool mill in the countryside, earning only 16 yuan a month.

At one time, she accidentally discovered the men's track and field trousers sold in the shop, priced at more than 3 yuan, and sold them very well. Why not sell them herself? She borrowed 50 yuan from her little sisters, bought cloth and made self-restraint all night, and sold it to the market town for second days.

After she had tasted the sweetness, she began to sell herself in zero cloth after she went to work.

In order to catch up with clothes and open up sales, she often fell asleep on the sewing machine, opened her eyes and went out to sell on a bicycle full of clothes. Thus, from several yuan, tens of yuan, and accumulated to tens of thousands of yuan, Lu Yaping embarked on a rough and promising way of starting a business from an ordinary farm girl.

Ten bitterness women become cloth boss

When she found that the demand for children's clothing was very large, but there were few varieties in the market and shortage of supplies, it was easy for to quit her job in 1982 and hire over 30 sewing skilled workers to start a children's wear factory at home.

It was very cold that winter. Suddenly, it began to snow heavily in the afternoon. It was dark. She had not come back from the market yet, and her husband was looking for it along the way with the people in the factory.

It took more than an hour to find a bicycle full of clothes and a woman sitting on the ground.

Originally, because of the dark sky and slippery wind and snow, she fell heavily, hurt her foot and couldn't move. Her wet hair had already turned into ice.

What is more embarrassing is that Lu Yaping still suffers from all kinds of discrimination and difficulties. Once it rains heavily, she sells the cloth by placing the stalls at the entrance of a shopping mall in the county town. The manager of the mall drives her out on the grounds of influencing the business. She can not help but let the cart go, or she can't help but say, "don't look down upon people, one day, I'll buy you all the shopping malls!" what did not expect is that after ten years, the farmer of the stall really bought the store located in the downtown area and hung up.

Signs.

She persevered in this way and finally accepted the recognition of the society with indomitable perseverance. 3 years later, she contracted a shopping mall in the county town and became the first individual dealer in Haimen.

In 1990, Lu Yaping went to Nantong with her husband's support and contracted the new world textile city and the Department of clothing of Daxiang village. Besides operating grey fabrics and fabrics, it also extended the operation of cardigan, fashion and other commodities.

This series of touch climbing and rolling practice made Lu Yaping complete the original accumulation at the beginning of his pioneering work, and the struggle made life wonderful.

Lu Yaping was not satisfied by "making a small play". In 1995, he made a bold decision to enter the private economy and Zhejiang.

With the unique vision and great courage of many years, Shao Xingke took the most potential development of the Chinese textile city of the Chinese Bridge, which is the most potential development. With her husband's hard-earned 2 million yuan family property, she began to buy the warehouse from the rental shop, set up a company under his own name, registered the production of "Ya Ping" brand boutique prints, and began the "two pioneering work", which began her biggest turning point in her legendary life.

She holds a belief that a person can stagnate without taking risks, and only dare to take risks to stimulate enterprising spirit.

In 1996, 5 yuan lost 580 thousand yuan. Lu Yaping, who had always been strong, suddenly became muddled. He immediately began to look for the crux of the problem. It turned out that it was difficult to impress customers because of the big cloth and grey cloth pattern.

On one occasion, she saw a dress worn by a lesbian in the streets of Guangzhou. She had never seen it before. She heard that it was made in Italy, and she was chasing it, until she used the 10 meter high grade cloth and 240 yuan to replace the old skirt that had been worn for 4 years. After returning, Lu Yaping made new designs and developed new varieties according to the pattern of the skirt, and earned 15 million yuan in two months.

Since then, she has been designing flower patterns herself, so far she has created 17000 flower patterns.

With the rapid improvement of the popularity of "Ya Ping" boutique flax linen series, its products flow to all parts of the country, with annual sales exceeding two hundred million yuan. It has become the number one manufacturer of the largest textile city in China with tens of thousands of companies, and is known as the "King of Chinese cloth".

Since then, Lu Yaping has been able to develop more than 1000 new fabrics every year. The annual sales volume has continued to exceed 98 million meters, and there are more than 6000 fixed customers. Besides selling well in the domestic market, the products also export to 16 countries and regions such as the US, France, Russia, Japan and Korea.

True feelings return to society and home.

In October 1, 2009, it was an unforgettable day. She represented the 38 red flag leader of the 60th anniversary birthday of the founding of new China.

When the national song played, she couldn't help shed tears.

In her growth, the party and the state have given her many honors. She has won the 38 red flag of the whole nation, the ten leading ladies of China, the National Labor Medal of May Day and other honorary titles, and has been honored as the representative of the National People's Congress.

Over the years, she has not forgotten to repay society in the development of enterprises, repay her hometown, and repay her employees.

He has donated tens of millions of dollars to various charitable organizations and difficult people. Especially after the earthquake in Wenchuan and Yushu, she organized staff to work overtime to make thousands of high-quality home textiles donated to the disaster area.

After a certain accumulation of initial business in Zhejiang, she resolutely returned home and bought three state-owned and collective enterprises that were facing bankruptcy. While reinvigorating enterprises, she also laid down thousands of laid-off workers.

As a result, she was named "charity star" in Jiangsu, Nantong and Haimen.

She pays attention to the development of harmonious corporate culture. In the culture of Yalong, employees' "business diary" is a bright spot.

She often communicated with employees through reading business diary, encouraged them, and compiled them into books.

In addition, they also created the special edition of the Ping Ping news and the Ping Ping news network. Now, the Yap group has also become the "female college students' entrepreneurial practice base". Lu Yaping also serves as an entrepreneurial mentor, training and directing female college students to start their own businesses with their own experience and accumulated experience.

She encouraged young people to think more, think more and observe more. They should cultivate the spirit of hard work conscientiously, start from the grassroots level, and encourage entrepreneurs to embrace life with confidence and face life with no matter what difficulties they encounter.