Wuhan Textile Enterprise Innovating Business Mode Is Working Hard To Create Brand.

Under this situation, Wuhan Textile enterprises generally decline in economic efficiency, and some small and micro garment enterprises even shut down. Difficulties test Wuhan textile people, but also force them to find their own way of development. What do we think of the current situation? What should we do in the future?

　　 Strong confidence is not terrible.

　　 Textile and clothing The industry shoulders the function of meeting people's basic living needs, so we can say that there will always be a market. Wan Youshun, general manager of Wuhan Yu Da Hua company, believes that the main problem facing the textile industry is confidence.

With enough confidence in the industry, it will dare to invest. The government will have strong support and attract more employees, and the enterprise will be able to tide over the difficulties smoothly. Wuhan Yu Dahua Company, Bo Qi automobile decoration cloth Co., Ltd. and other enterprises seize the opportunity of rapid development of Dongfeng Motor Corporation, supporting the production of automotive decorative cloth, products in short supply.

Wan Youshun believes that not only should we have confidence in the development of our own enterprises, but more importantly, all sectors of society must also have confidence in the textile and garment industry. This confidence can bring about a relaxed environment for the development of the textile and garment industry.

Of course, confidence in the industry does not come from nowhere. It comes from the support of the government and society, from the development foundation of the enterprise and from the support of employees. With these, great difficulties will not be enough for enterprises.

　　 Transforming ideas and innovating business models

There are more than 1600 garment enterprises in Wuhan, but few have their own brands. Some executives of garment enterprises lamented: now the business is not bad, but poor brand, poor direction, poor popularity.

In the first two years, many textile companies have grown at a speed of 30% and 40%, and this year will be fair. In particular, some garment manufacturers mainly feel the pressure this year.

Is the winter of textile and garment industry coming again? An insider told reporters that the mainstream shopping malls in Wuhan are Brand clothing The strength and weakness are clear. Ten years old brands that occupy the mainstream counters 5 years ago are now moving backward. The sale of a single brand counter can be $3 million a year.

Most of these brands are old enterprises, with designs and factories. But now there are dozens of new brands that occupy the mainstream counters, most of which have no factories, only design, but the annual sales are about ten million yuan. The man regretted that there were no Han style clothes in it.

In his view, textile and garment enterprises must overcome their difficulties and work hard to create new brands in order to tide over difficulties.

　 Bright competition avoids homogeneous competition

General manager of a textile enterprise said: "external pressure will accelerate the reshuffle of the industry, on the other hand, it will force enterprises to look for the direction of rebirth. The most difficult time for enterprises is also the best time for transformation and upgrading of enterprises. Every step of the enterprise will be stronger, and in order to survive and develop in the fierce market competition, enterprises must show their unique skills and avoid homogeneous competition.

Many textile enterprises in Wuhan have their own unique skills. For example, the industrial cloth and leather base of Jiangnan group in Wuhan enjoy a high reputation in the domestic textile market; Wuhan glacier group has adopted its own invention patent in the down jacket production; the 3509 bamboo fiber products of Jihua company are popular in the market, and at the same time, they are developing their own textile robots when textile enterprises are hard to recruit.

In operation, many enterprises have their own unique skills. For example, Wuhan cotton group has acquired the Wuhan silver Xiang cotton limited company wholly-owned under the condition of unstable cotton price.

The acquisition made Wuhan cotton increase cotton acquisition and cotton processing business on the basis of the traditional cotton textile industry, extending the industrial chain and improving the competitiveness and viability of the enterprises.

Wuhan Jiangnan group, in cooperation with professional energy conservation service companies, adopts energy saving measures to jointly invest funds and equipment and save energy and efficiency.

This method not only reduces the emissions of enterprises, saves a lot of energy, but also does not require a penny of investment, and it can benefit 6 million yuan a year. Some enterprises are developing diversification of textile and garment industry, while improving their efficiency and effectively resisting risks.

With their own unique skills, enterprises can seize and seize opportunities in adversity, find favorable factors, tide over the difficulties ahead, and create new prospects for development.