Shoe-Driven Enterprises Should Take The Road Of Specialization

Mention the Chinese shoe industry.

Shoe industry, shoe industry is the first pillar industry in its industrial structure.

Wenzhou has a history of shoemaking for more than 800 years, so it has the reputation of "China Shoes Capital".

In today's "rise" in the economic environment, shoemaking enterprises should take the professional road for Wenzhou shoe industry to lead the market health care.

In August 8, 1987, a fire in Hangzhou's Wulin gate destroyed more than 5000 pairs of inferior leather shoes produced by Wenzhou, leaving a humiliating history for "Wenzhou made".

5000 pairs of inferior shoes destroyed the reputation of Wenzhou shoes, and also destroyed the market of Wenzhou shoes.

In 2002, Wenzhou decided to set Wenzhou's "good faith day" on August 8th.

To control the quality of products is the foundation for the best selling of shoes. First of all, Wenzhou shoes must have excellent quality if they want to run in the forefront of the market. Professional and high-tech shoe machines are important guarantee for the quality of shoes.

The development of shoe machine industry in Wenzhou has experienced the manual operation in the 80s of last century, the imitation in 90s and the independent innovation in the new century.

Today's

Enterprises should have specialized processing equipment and professional production direction. In a word, they should move towards specialization.

Wenzhou shoe machine sets the strength of many families.

To take the road of specialization, we must first have professional processing equipment and pay attention to the upgrading of machinery.

Taiwan is one of the most developed regions in the world shoe industry, especially the developed shoe machine industry.

In this year's fourteenth (Jinjiang) International Footwear Expo, Taiwan shoe machine brings the most advanced equipment, Taiwan museum is emitting a technological atmosphere.

Dingsheng's vacuum heating setting machine, Tian Gang's global initiative two color EVA injection, Chuan Chi's double infrared technology.

The shoe machine technology of Taiwan shoe machine company has always been ahead of the mainland. Wenzhou shoe machine enterprises can learn from their research on Taiwan shoe machine equipment through cooperation and exchange with Taiwan shoe machine factory, and improve the production of shoe making equipment which is more suitable for domestic shoe making technology combined with China's national conditions.

Today's "imitation of Wenzhou" in the technology and grades of products are close to or even surpass the level of Taiwan shoe machine, at the same time, it also integrates the fashion design and production concept of Italy.

The classic case is Wenzhou Dalong Machine Co., Ltd., which sells high-tech shoes with independent intellectual property rights to Italy.

According to incomplete statistics, "Dalong" exports an average of about 30 million of all high-tech shoe machines every year.

In the future development path, the Wenzhou shoe machine, which is the leader of the public, should learn to master the market rules of economic globalization, improve product development and innovation ability, create Chinese brand machines, build on the domestic market, expand the international market, and upgrade the technical level of the whole industry.

Specialized production and operation mode of "thin seeds and extensive collection"

In the economic crisis environment where labor costs continue to rise, prices of raw materials continue to rise and management costs increase, some "multi products"

The disadvantages of enterprises begin to highlight. In order to maintain the same profits, only the quality is reduced, so that their brands are destroyed.

Extensive production management mode makes the products of the market identical and homogenized, and the shoe machine enterprises in Wenzhou are struggling.

Weng Yuekang, the current president of Wenzhou shoe machine Association and Zhejiang JDA Machinery Co., Ltd., said, "a large number of similar products are concentrated in the midrange products, making it difficult for Wenzhou shoe machine enterprises to survive."

The production concept of "extensive planting and thin harvest" has been unable to adapt to today's market. Therefore, it is imperative for Wenzhou shoe machine enterprises to move towards a specialized production and operation mode.

The so-called professional road is that every shoe machine manufacturer has its own professional production direction, specializing in the production of certain products, or finishing certain process operations in the production process.

To sum up, specialized production is the most advantageous product or few products that an enterprise produces and assemble itself.

Specialization is an advanced organization form of industry. It has better economic results.

The specialization of production concentrates the same products, the mass production, the adoption of advanced special equipment and technology, and the expertise of workers, engineers and technicians and management personnel, which is conducive to improving labor productivity and management level, and is conducive to developing new products, improving quality and reducing costs faster.

Taking the specialized production road and reducing the variety of products under the same technical strength, the quality of products is guaranteed.

Every enterprise is fighting for the big cake of the market, but the market is saturated eventually.

In the era of knowledge economy, shoe-making enterprises should create new markets and create bigger cakes by virtue of their own technology and knowledge.

Wenzhou enterprises should also conform to the development of the times, develop new products and new technologies with market competitiveness, and gain more profits through specialized production and operation.